| Gastro-tourism as destination branding in emerging markets HA Williams, RL Williams Jr, M Omar International Journal of Leisure and Tourism Marketing 4 (1), 1-18, 2014 | 189 | 2014 |
| Attributes of memorable gastro-tourists’ experiences HA Williams, J Yuan, RL Williams Jr Journal of Hospitality & Tourism Research 43 (3), 327-348, 2019 | 151 | 2019 |
| US consumers' perceptions of imperfect "ugly" produce JJ Yuan, S Yi, H Williams, OH Park British Food Journal 121 (11), 2666-2682, 2019 | 45 | 2019 |
| Developing a measure for assessing tourists' emphathy towards natural disasters in the context of wine tourism and the 2017 California wildfires M Bauman, JJ Yuan, H Williams Current Issues In Tourism, 1-16, 2019 | 34 | 2019 |
| The marketing Impact of the principles of renamingwithin a Higher Education service organization. HA Williams, M Omar | 18 | 2013 |
| Small winery-restaurant relationship building: challenges and opportunities N Velikova, B Canziani, H Williams International Journal of Wine Business Research 31 (1), 5-11, 2019 | 16 | 2019 |
| Characteristics and Practices of Gastro-tourists: Application for a 6+ Gastro-cluster Destination Development Model H Williams, JJ Yuan, J Williams, Robert L Journal of Gastronomy and Tourism 3, pp. 177-190, 2018 | 12 | 2018 |
| Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies RL Williams, HA Williams Palgrave Macmillan US, 2017 | 9 | 2017 |
| Growth of the Wine-in-a-can Market HA Williams, R Williams, M Bauman Texas Wine Marketing Research Institute, 2019 | 5 | 2019 |
| Wine tourism development in China J Fountain, JJ Yuan, B Zhai, MJ Bauman, HA Williams, Q Gu Handbook on tourism and China, 187-201, 2020 | 4 | 2020 |
| Experiencing-the-experience: An examination of the significance of infrastructure, co-creation and co-branding within the transnational gastronomic tourism industry HA Williams, RL Williams Jr, M Omar Transnational Marketing Journal 2 (1), 21-37, 2014 | 3 | 2014 |
| The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations P Baber, RL Williams Jr, HA Williams Handbook on tourism and social media, 275-286, 2022 | 2 | 2022 |
| The sleeping dragon: investigating the “Chinese craft beer revolution” through the lens of generational cohorts MJ Bauman, JJ Yuan, HA Williams, SJ Jiang Case studies in the beer sector, 117-130, 2021 | 2 | 2021 |
| How the gastro-communitas spirit of craft breweries can anchor and shape broader gastro-tourism destination development: 12 factors for brewery-driven gastro-development HA Williams, MJ Bauman, JJ Yuan, RL Williams Case studies in the beer sector, 201-221, 2021 | 2 | 2021 |
| The Gastro-tourism Brand Promise–The Magic of Six+ H Williams, R Williams The Magic in marketing conference. University of Limerick, 2015 | 2 | 2015 |
| A Process Map for Creating a 6+ Gastro-cluster Network: Facilitating Sustainable Gastronomic Destination Development in Africa and the World HA Williams, RL Williams Jr DOI: https://doi. org/10.46222/ajhtl 19770720, 2022 | 1 | 2022 |
| Sustainable Gastro-tourism Destination Development RL Williams, HA Williams, JJ Yuan Gran Canaria SSTD 2018: III Spring Symposium on Challenges in Tourism …, 2018 | 1 | 2018 |
| Origins of Today’s Marketing and Branding Strategies RL Williams, Jr, HA Williams, RL Williams, HA Williams Vintage Marketing Differentiation: The Origins of Marketing and Branding …, 2017 | 1 | 2017 |
| The Product as a Point of value M Omar, C Osei, H Williams, R Williams Principles of Marketing: A Value-Based Approach, 2013 | 1 | 2013 |
| How a Mixed Method Research Approach Unveiled Gastro-tourists’ Top Authenticity Element: Hosts and Guests Having FUN Together! HA Williams, RL Williams Jr, MJ Bauman, J Yuan | | 2022 |
Matthew J. BaumanWhite Lodging School of Hospitality and Tourism Management; PNW Integrative Physiology and HealthVerified email at pnw.edu
