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Ismael Becerril-Castrillejo
Ismael Becerril-Castrillejo
Universidad de Burgos
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Title
Cited by
Cited by
Year
Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach
I Becerril-Castrillejo, PA Muñoz-Gallego
International Journal of Hospitality Management 103 (103210), 2022
62022
Influence of satiation on consumer behavior in hospitality
I Becerril-Castrillejo, PA Muñoz-Gallego
Psychology & Marketing 39 (4), 667-682, 2022
62022
Resumen de tesis. Value perception and post-purchase behaviors of recurring customers: evidence in hedonic services with contractual and non-contractual linkage
I Becerril Castrillejo
2023
Willingness to Pay
I BECERRIL-CASTRILLEJO, PA MUÑOZ-GALLEGO
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Articles 1–4