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Cited by
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Since 2019
Citations
12
12
h-index
2
2
i10-index
0
0
0
8
4
2022
2023
2024
1
4
7
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PABLO ANTONIO MUÑOZ GALLEGO
Universidad de Salamanca
Verified email at usal.es
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Ismael Becerril-Castrillejo
Universidad de Burgos
Verified email at usal.es -
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Business
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Willingness to pay
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Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach
I Becerril-Castrillejo, PA Muñoz-Gallego
International Journal of Hospitality Management 103 (103210)
, 2022
6
2022
Influence of satiation on consumer behavior in hospitality
I Becerril-Castrillejo, PA Muñoz-Gallego
Psychology & Marketing 39 (4), 667-682
, 2022
6
2022
Resumen de tesis. Value perception and post-purchase behaviors of recurring customers: evidence in hedonic services with contractual and non-contractual linkage
I Becerril Castrillejo
2023
Willingness to Pay
I BECERRIL-CASTRILLEJO, PA MUÑOZ-GALLEGO
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