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Pang Looi Fai
Pang Looi Fai
Phd, Sunway University
Verified email at sunway.edu.my
Title
Cited by
Cited by
Year
The effect of celebrity endorsement on brand attitude and purchase intention
CV Vien, CT Yun, PL Fai
Journal of Global Business and Social Entrepreneurship (GBSE) 1 (4), 141-150, 2017
512017
CELEBRITY ENDORSEMENT INFLUENCE ON UNIVERSITY STUDENTS’BRAND ATTITUDES AND PURCHASE INTENTIONS
CV Vien, CT Yun, PL Fai
Global Business and Social Entrepreneurship Resources (GBSE) Taman Melawati …, 0
FACTORS AFFECTING OUT-OF-TOWN SHOPPER LOYALTY TOWARDS MALLS IN MALAYSIA
YA Chee, CT Yun, PL Fai
Global Business and Social Entrepreneurship Resources (GBSE) Taman Melawati …, 0
DETERMINANTS OF MALL LOYALTY BY OUT-OF-TOWN SHOPPERS
YA Chee, CT Yun, PL Fai
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