IOANA CECILIA POPESCU

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	All	Since 2019
Citations	639	158
h-index	11	6
i10-index	13	6

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CALIN PETRICA VEGHESAcademy of Economic Studies in BucharestVerified email at mk.ase.ro
IACOB CATOIUProfessor of Marketing, Bucharest University of Economic StudiesVerified email at mk.ase.ro
Carmen BalanProfessor, Bucharest University of Economic StudiesVerified email at mk.ase.ro
Diana Maria VranceanuAcademia de Studii Economice BucureștiVerified email at mk.ase.ro
gheorghe orzanPhD Marketing Academy of Economic Studies Bucharest RomaniaVerified email at ase.ro
Mihai OrzanProfessor of Online Marketing, Economic Studies University of BucharestVerified email at ase.ro
Ionel DumitruBucharest University of Economic StudiesVerified email at mk.ase.ro
Daniel SerbanicaProfessor, The Bucharest University of Economic StudiesVerified email at mk.ase.ro
Camelia Kailani (Mihart)Lecturer, PhD, Marketing, Bucharest Academy of Economic StudiesVerified email at mk.ase.ro
Onete Cristian BogdanAcademia de Studii Economice BucurestiVerified email at com.ase.ro
Octav-Ionut MacoveiPh.D, Bucharest University of Economic StudiesVerified email at mk.ase.ro
ANDREEA-MIHAELA BARBUAssociate Professor, The Bucharest University of Economic StudiesVerified email at mk.ase.ro
Carmen ACATRINEISenior Lecturer of Online Marketing, Bucharest University of Economic StudiesVerified email at mk.ase.ro
Mihai Ioan RoșcaMarketing, ASE BucurestiVerified email at ase.ro
IONEL DUMITRUAcademia de Studii Economice din BucureștiVerified email at mk.ase.ro

IOANA CECILIA POPESCU

Professor of Marketing Communications, Bucharest University of Economic Studies

Verified email at mk.ase.ro

marketing advertising branding marketing communications


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Cercetări de marketing I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ... Editura Uranus, Bucureşti, 145-330, 2002	220	2002
Comunicarea în marketing (Ediţia a II-a) IC Popescu Bucureşti: Editura Uranus, 2003	98*	2003
Comunicarea în marketing – concepte, tehnici, strategii IC Popescu Editura Uranus, Bucureşti, 271, 2003	46*	2003
Comunicarea in marketing - Concepte, tehnici, strategii IC Popescu a II-a, Ed. Uranus, Bucuresti, 271, 2003	46*	2003
CULTURAL HERITAGE, NATURAL RESOURCES AND COMPETITIVENESS OF THE TRAVEL AND TOURISM INDUSTRY IN CENTRAL AND EASTERN EUROPEAN COUNTRIES. D Dugulan, V Balaure, IC Popescu, C Vegheş Annales Universitatis Apulensis-Series Oeconomica 12 (2), 2010	41	2010
Comunicarea în marketing - Concepte, tehnici, strategii IC Popescu Editura Uranus, Bucuresti, 2001	38*	2001
Marketing research I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ... Uranus, Bucureşti, 181-182, 2002	30	2002
Comunicarea în marketing - Concepte, tehnici, strategii IC Popescu Ed. URANUS, Bucuresti, 2001	28	2001
Marketing communication as a vector of the Romanian small businesses sustainable development IC Popescu, I Dumitru, C Vegheş, C Kailani Amfiteatru Economic 15 (7), 671-686, 2013	25	2013
PLS-based SEM analysis of apparel online buying behavior. The importance of eWOM G Orzan, C Iconaru, IC Popescu, M Orzan, OI Macovei Industria Textila 64 (6), 362-367, 2013	18	2013
Tehnici promoţionale V Balaure, IC Popescu, D Şerbănică Bucureşti: Metropol, 1994	15	1994
Tehnici promoţionale V Balaure, IC Popescu, D Şerbănică Bucureşti: Metropol, 1994	15	1994
Marketing research-treaty I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheș, T Dănețiu, ... Uranus, Bucharet, 2009	14	2009
Marketing research I Catoiu, C Balan, IC Popescu, G Orzan, C Veghes, T Danetiu, ... Bucharest, Uranus, 2009	13	2009
Comunicarea in marketing–tehnici, concepte strategii IC Popescu Uranus, Bucuresti, 2002	12	2002
Cercetări de marketing C Bălan, G Orzan, IC POPESCU, C VEGHEŞ, T DĂNEŢIU, ... Uranus, 2002	11	2002
Epidemiology of Adverse Outcomes in Teenage Pregnancy—A Northeastern Romanian Tertiary Referral Center A Ursache, L Lozneanu, I Bujor, A Cristofor, I Popescu, R Gireada, ... International Journal of Environmental Research and Public Health 20 (2), 1226, 2023	10	2023
Tehnici promotionale. Probleme, Analize, Studii de Caz V Balaure, IC Popescu, D Serbanica, C Veghes Ed. URANUS, Bucuresti, 2001	10*	2001
Cercetări de marketing (Marketing Research) I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dănăţiu, ... Uranus Publishing House, Bucharest, 2002	9	2002
Tehnici promoţionale IC Popescu, D Şerbănică, V Balaure Bucureşti, Publishing Metropol, 1994	9	1994

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