| The influence of consumer traits and demographics on intention to use retail self‐service checkouts HJ Lee, HJ Cho, W Xu, A Fairhurst Marketing Intelligence & Planning 28 (1), 46-58, 2010 | 291 | 2010 |
| Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance B Jin, HJ Cho Journal of Business & Industrial Marketing 33 (5), 585-598, 2018 | 136 | 2018 |
| Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores HJ Chang, HJ Cho, T Turner, M Gupta, K Watchravesringkan Journal of Fashion Marketing and Management 19 (2), 136-153, 2015 | 97 | 2015 |
| Influence of moral affect, judgment, and intensity on decision making concerning counterfeit, gray-market, and imitation products JE Kim, HJ Cho, KKP Johnson Clothing and Textiles Research Journal 27 (3), 211-226, 2009 | 87 | 2009 |
| Gender differences in consumer evaluations of service quality: Self-service kiosks in retail HJ Lee, A Fairhurst, HJ Cho The Service Industries Journal 33 (2), 248-265, 2013 | 82 | 2013 |
| A cross-cultural comparison of materialism in emerging and newly developed Asian markets HJ Cho, B Jin, KT Watchravesringkan International Journal of Business, Humanities and Technology 6 (1), 1-10, 2016 | 26 | 2016 |
| An examination of regional differences in China by socio-cultural factors HJ Cho, B Jin, H Cho International Journal of Market Research 52 (5), 613-633, 2010 | 23 | 2010 |
| Does effective cost transparency increase price fairness? An analysis of apparel brand strategies S Jung, HJ Cho, BE Jin Journal of Brand Management 27, 495-507, 2020 | 18 | 2020 |
| What explains small-and medium-sized apparel retailers’ international market involvement? An application of Uppsala model HJ Cho, B Jin Fashion and Textiles 2, 1-17, 2015 | 15 | 2015 |
| US apparel retailers' international expansion: An application of the Uppsala model HJ Cho University of North Carolina at Greensboro, 2012 | 3 | 2012 |
| Do contingencies matter between organizational capabilities and SME export performance? HJ Cho, BE Jin, DC Shin Review of International Business and Strategy 33 (4), 605-626, 2023 | 2 | 2023 |
| Understanding the attitudes toward sunless tanning product use: implication of tanning product consumption JJ Yoo, HJ Cho Fashion and Textiles 5, 1-12, 2018 | 2 | 2018 |
| Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? HJ Cho, S Jung International Textile and Apparel Association Annual Conference Proceedings …, 2017 | 2 | 2017 |
| Applying the Circular Economy Model to Sustainable Fashion Industrial Districts: Case Studies in Europe HJ Cho, SH Lee International Textile and Apparel Association Annual Conference Proceedings …, 2023 | 1 | 2023 |
| The Differences between Internationalization of SMEs with Brand Names and those without Brand Names: An Abstract B Jin, HJ Cho Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Price fairness and brand credibility by effective disclosure of cost information S Jung, HJ Cho, B Jin International Textile and Apparel Association Annual Conference Proceedings …, 2017 | 1 | 2017 |
| Examining the relationship between firm characteristics and Industry 4.0 technology adoption in Vietnam's apparel industry C Van Ta, BE Jin, HJ Cho International Journal of Fashion Design, Technology and Education, 1-16, 2024 | | 2024 |
| Examining Circular Economy Applications for Sustainable Fashion in Asia: A Case Study Analysis HJ Cho, SH Lee International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type: An Abstract S Jung, HJ Cho, BE Jin Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| How to Frame Cost Information? Testing the Mediating Role of Perceived Gains and Losses S Jung, HJ Cho, BE Jin International Textile and Apparel Association Annual Conference Proceedings …, 2019 | | 2019 |
