| Service quality and customer satisfaction in the electronic banking V Tharanikaran, S Sritharan, V Thusyanthy International Journal of Business and Management 12 (4), 67-83, 2017 | 71 | 2017 |
| Customer satisfaction in terms of physical evidence and employee interaction V Thusyanthy, S Senthilnathan The IUP Journal of Marketing Management, XI (3) 2012, 7-24, 2011 | 40 | 2011 |
| Antecedents and outcomes of customer satisfaction: a comprehensive review V Thusyanthy, V Tharanikaran International Journal of Business and Management 12 (144), 10.5539, 2017 | 23 | 2017 |
| The relationship variables to celebrity endorsement and brand equity: A comprehensive review V Thusyanthy, V Tharanikaran Thusyanthy, V & Tharanikaran, V,‘The relationship variables to celebrity …, 2015 | 22 | 2015 |
| Celebrity endorsement and brand credibility in the carbonated soft drink industry in Sri Lanka V Thusyanthy International Journal of Business and Management 13 (7), 93-106, 2018 | 16 | 2018 |
| A review on the relationship variables to job design V Thusyanthy International Journal of Business Research and Management 5 (5), 81-87, 2014 | 14 | 2014 |
| A review on the relationship variables to customer satisfaction A Suhaniya, V Thusyanthy Global Journal of Management and Business Research: E Marketing 16 (5), 87-91, 2016 | 13 | 2016 |
| Level of job satisfaction and its association with demographic variables V Thusyanthy, S Senthilnathan IME Journal 7 (2), 39-45, 2013 | 5 | 2013 |
| Health Consciousness and Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka V Thusyanthy International Journal of Business and Management 13 (3), 188-199, 2018 | 3 | 2018 |
| Do you Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract T Lavan, U Gottlieb, S Tuzovic, R Mulcahy Academy of Marketing Science Annual Conference-World Marketing Congress …, 2022 | 2 | 2022 |
| Assessing the level of health consciousnesses and customer based brand equity in Sri Lanka V Thusyanthy Research Conference on business Studies, 119-124, 2016 | 2 | 2016 |
| The rise of user-generated content: How credible are brand selfies? T Lavan, U Gottlieb, S Tuzovic 11th SERVSIG 2020 of American Marketing Association, Brisbane, Australia …, 2020 | 1 | 2020 |
| Brand selfie credibility: Conceptualization and scale development T Lavan ANZMAC Mid-Year Doctoral Colloquium, Macquarie University, Sydney, Australia, 2019 | | 2019 |
| Impact of Celebrity Endorsement and Health Consciousness on Brand Equity in the Carbonated Soft Drink Industry in Sri Lanka V Thusyanthy University of Sri Jayewardenepura, Nugegoda, 2015 | | 2015 |
| Assessing the level of customer satisfaction with respect to physical evidence and employee interaction V Thusyanthy Faculty of Commerce and Management, 2011 | | 2011 |
Samithamby SenthilnathanEastern University, Sri LankaVerified email at esn.ac.lk
