| How using versus showing interaction between characters and products boosts product placement effectiveness B Kamleitner, A Khair Jyote International Journal of advertising 32 (4), 633-653, 2013 | 108 | 2013 |
| Factors related to the term “Halal” affecting the Purchase Intention of Non-Muslim Consumers in Bangladesh AK Jyote, D Kundu Journal of Management and Economic Studies 2 (1), 70-78, 2020 | 2 | 2020 |
| Impact of Digital Marketing Tools on Brand Awareness and Online Shopping Behavior: An Empirical Study SMS Rana, AK Jyote, SPS Saha, ZB Jamal Inderscience, 2023 | | 2023 |
| THE PALACE LUXURY RESORT: SERVICE AS A STRATEGIC DIFFERENTIATOR SP Saha, SN Momotaz, AK Jyote, ZB Jamal, MS Islam, F Azim Independent Business Review 12, 48-59, 2019 | | 2019 |
| Analyzing the Factors Affecting Long-Term Relationship between Manufacturers and Retailers SP Saha, AK Jyote, T Islam World 8 (3), 84-93, 2018 | | 2018 |
| HUNGRYNAKI: DEVELOPING A POWERFUL SERVICE BRAND MS Islam, AK Jyote, SP Saha, ZB Jamal Independent Business Review 11 (1/2), 50-59, 2018 | | 2018 |
| Product Placed Versus Product Interacted: Does It Matter? B Kamleitner, AK Jyote ACR European Advances, 2011 | | 2011 |
Bernadette KamleitnerWU ViennaVerified email at wu.ac.at
