| Service Dominant Logic Centered Brand Management B Zenelaj European Journal of Marketing and Economics 6 (1), 93-110, 2023 | | 2023 |
| Service Dominant Logic as A New Emerging Mindset In Marketing And Brand Management B Zenelaj | | 2022 |
| Regional branding of Western Balkans through sustainable tourism S Çela, X Hysa, T Duman, B Zenelaj ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 12 (2), 521-564, 2022 | 1 | 2022 |
| Is there a relationship of interdependence between resilience, viability and competitiveness? Ditron Ltd. case-study L Carrubbo, M Drăgoicea, X Hysa, A Megaro, B Zenelaj Exploring Service Science: 10th International Conference, IESS 2020, Porto …, 2020 | 7 | 2020 |
| The university in a retail context: an illustration of value co-creation through the social business model canvas X Hysa, V Gambarov, B Zenelaj Predicting Trends and Building Strategies for Consumer Engagement in Retail …, 2019 | 1 | 2019 |
| Entrepreneurship intention of Albanian students: an evidence from computer engineering and business informatics programs B Zenelaj, A Kruja AC-EITAI 2017, 297, 2017 | 8 | 2017 |
| How Does the Relationship Among Corporate Ownership Corporate Governance, and Cultural Background Effect Albanian Businesses? BZV Gambarov 6th International Conference on European Studies (ICES’17), 28-46, 2017 | | 2017 |
| Social Business Canvas Model: White & Blue Case, Meeting Blue and White Collar Workers. V Hysa, Xhimi., Zenelaj, Besjon., and Gambarov Social Business Academia Conference, HEC Paris, 2017 | | 2017 |
| Using Social Media Communication as a Marketing Strategy to Generate Corporate Reputation: A Study in the Telecommunication Industry B Zenelaj, V Gambarov, FA Bilge Central & Eastern Europe in the Changing Business Environment, 356-370, 2016 | 3 | 2016 |
| From Unesco Heritage to Tourism Attraction: Case study of Berat City BZ Vusal Gambarov, Bruno Gjoni VI International Symposium ENGINEERING MANAGEMENT AND COMPETITIVENESS 2016 …, 2016 | | 2016 |
| Marketing of Political Parties on Social Media V Gambarov, B Zenelaj, G Belba Proceedings of the 5th International Conference on European Studies 5th ICES …, 2015 | 2 | 2015 |
| Pazarlama stratejisi olarak sosyal medya iletişimi ile kurumsal itibarı oluşturmak: İletişim sektöründe bir araştırma B Zenelaj Sosyal Bilimler Enstitüsü, 2014 | 32 | 2014 |
Alba Demneri KrujaProfessor of Management, Epoka UniversityVerified email at epoka.edu.al
Alba Demneri KrujaProfessor of Management, Epoka UniversityVerified email at epoka.edu.al