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Noah VanBergen
Noah VanBergen
Associate Professor of Marketing, University of Cincinnati
Verified email at uc.edu
Title
Cited by
Cited by
Year
Loss of control and self-regulation: The role of childhood lessons
N VanBergen, J Laran
Journal of Consumer Research 43 (4), 534-548, 2016
412016
Product entitativity: How the presence of product replicates increases perceived and actual product efficacy
N Vanbergen, C Irmak, J Sevilla
Journal of Consumer Research 47 (2), 192-214, 2020
302020
The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication
S Puligadda, N VanBergen
Journal of Business Research 156, 113531, 2023
102023
Fooled by success: how, why, and when disclosures fail or work in mutual fund ads
JM Johnson, GJ Tellis, N VanBergen
Journal of public policy & marketing 41 (1), 54-71, 2022
92022
More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies
N VanBergen, NH Lurie, Z Chen
Journal of consumer psychology 32 (2), 274-292, 2022
82022
The role of origins and essence in heritage branding
NS Martin, TA Poehlman, N VanBergen
Advances in consumer research 47, 196-197, 2019
22019
Improving driver safety with behavioral countermeasures.
JK Lenneman, RW Backs, N Cassavaugh, A Bos, N VanBergen
Michigan. Dept. of Transportation. Office of Research and Best Practices, 2011
22011
Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage
NS Martin, N VanBergen, TA Poehlman, R Adaval
Journal of the Association for Consumer Research 9 (1), 71-82, 2024
12024
Contextual Effects on Perceived and Actual Product Efficacy
NT Van Bergen
University of Miami, 2017
2017
Personal Control and Perceived Product Efficacy
N VanBergen, C Irmak
ACR North American Advances, 2017
2017
Number Sharpness in the Communication of Nutritional Information
N VanBergen, J Zhang
ACR North American Advances, 2015
2015
Present But Not Consumed: the Interaction of Assortment Size and Product Familiarity on Expected and Actual Product Efficacy
N VanBergen, C Irmak, J Sevilla
ACR North American Advances, 2015
2015
When 698 Victims Receive More Donations Than 700 Victims: Effects of Number Roundness on Donations
N VanBergen, J Zhang
ACR North American Advances, 2014
2014
Featured papers
A Tezer, HO Bodur, A Dalton, AR Veloso, D Hildebrand, ACR Join
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