| Social media marketing and Gen Z: a study of brand attitude, self-brand connection and purchase intention D Singh, R Katoch, P Singh IUP Journal of Marketing Management 21 (3), 7-23, 2022 | 8 | 2022 |
| Brand attitude mediates the relationship between self brand connection and product involvement: A case of adolescent consumers A Sharma, D Singh International Education and Research Journal 3 (5), 481-484, 2017 | 7 | 2017 |
| Influence of Blogs: A Study of Young Consumers of J&K R Katoch, D Singh NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24, 2021 | | 2021 |
| International Journal of Trend in Scientific Research and Development (IJTSRD) R Katoch, D Singh | | 2016 |
| Self-Brand Connection among Adolescents A Qualitative Analysis A Sharma, D Singh MERC Global’s International Journal of Management 3 (3), 124-133, 2015 | | 2015 |
| Analysing Transition of Self Brand Connection from Adolescents to Young Consumers A Sharma, D Singh Sustainable Competitive Advantage: A Road to Success, 24, 0 | | |
