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Cause‐related marketing: how generation Y responds Y Cui, ES Trent, PM Sullivan, GN Matiru International journal of retail & distribution management 31 (6), 310-320, 2003 | 564 | 2003 |
Customer relationship management (CRM) processes from theory to practice: The pre-implementation plan of CRM system K Rababah, H Mohd, H Ibrahim International Journal of e-Education, e-Business, e-Management and e …, 2011 | 227 | 2011 |
Collaborative customer relationship management: taking CRM to the next level AH Kracklauer Springer Science & Business Media, 2004 | 141 | 2004 |
Promoting a revamped CRM through Internet of Things and Big Data: an AHP-based evaluation M Abu Ghazaleh, AM Zabadi International journal of organizational analysis 28 (1), 66-91, 2020 | 50 | 2020 |
The next wave of CRM innovation: Implications for research, teaching, and practice S Lokuge, D Sedera, T Ariyachandra, S Kumar, V Ravi Communications of the Association for Information Systems 46 (1), 23, 2020 | 38 | 2020 |
Prediction and Estimation of Next Demands of Cloud Users based on their Comments in CRM and Previous usages M Darbandi, S Haghgoo, M Hajiali, A Khabir 2018 International Conference on Communication, Computing and Internet of …, 2018 | 37 | 2018 |
Smart utilities and CRM: The next phase of customer management in utilities M Stone Journal of Database Marketing & Customer Strategy Management 17, 49-58, 2010 | 15 | 2010 |
Historical archaeology in the next millennium: A view from CRM MA Gray Historical Archaeology 33 (2), 59-62, 1999 | 7 | 1999 |
The next generation CRM tools: Bridging the gaps between sales needs and CRM tools architecture S Wikner Organizing Marketing and Sales, 195-205, 2018 | 5 | 2018 |