| The effect of financial knowledge and financial attitudes on financial behavior among university students R Yahaya, Z Zainol, JH Osman, Z Abidin, R Ismail International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 68 | 2019 |
| The effect of customer–brand relationship investments' dimensions on customer engagement in emerging markets Z Zainol, NA Omar, J Osman, NF Habidin Journal of Relationship Marketing 15 (3), 172-199, 2016 | 49 | 2016 |
| An empirical investigation into the significance of intellectual capital and strategic orientations on innovation capability and firm performance in Malaysian information and … J Osman Management, RMIT University, 2014 | 36 | 2014 |
| The determinants of global expansion: A study on food and beverage franchisors in Malaysia NA Abd Aziz, MR Ramdan, NS Nik Hussin, Z Abdul Aziz, J Osman, ... Sustainability 13 (18), 10328, 2021 | 18 | 2021 |
| Service learning in higher education: Evidence from Malaysia NS Hudin, J Osman, SM Shokory, H Ab Wahid International Journal of Engineering & Technology 7 (3.30), 474-479, 2018 | 18 | 2018 |
| The use of augmented reality (AR) among tertiary level students: perception and experience JE Mat-Jizat, J Osman, R Yahaya, N Samsudin Australian Journal of Sustainable Business and Society 2 (1), 42-49, 2016 | 17 | 2016 |
| Application of relationship investment model in predicting student engagement towards HEIs ZB Zainol, R Yahaya, J Osman Journal of Relationship Marketing 17 (1), 71-93, 2018 | 15 | 2018 |
| Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label Z Zainol, R Yahaya, J Osman, NA Omar Journal of Islamic Marketing 11 (3), 819-840, 2020 | 12 | 2020 |
| The stages of entrepreneurship personality criteria among Malaysian high school students K Hariri, J Osman | 12 | 2011 |
| The effect of customer-brand relationship investments on customer engagement: An imperative for sustained competitiveness Z Zainol, NM Yasin, NA Omar, N Hashim, J Osman Jurnal Pengurusan 44, 117-127, 2015 | 10 | 2015 |
| Sustainability Management Accounting and Organizational Performance: The Mediating Role of Environmental Management System NM Fuzi, S Adam, MR Ramdan, SYY Ong, J Osman, S Kolandan, ... Sustainability 14 (21), 14290, 2022 | 7 | 2022 |
| Sustainable growth of high-performing Bumiputera SMEs: Malaysian perspectives Z Zainol, J Osman, SM Shokory, N Samsudin, A Hashim International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 6 | 2018 |
| The effect of health knowledge, nutrition label use and attitude towards nutrition label on healthy food choice among Malaysian consumer Z Zainol, R Yahaya, J Osman, NA Omar International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 5 | 2019 |
| The determinants of student commitment and student-institution engagement in Malaysian higher education institutions J Osman, Z Zainol, R Yahaya, NS Hudin International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 5 | 2019 |
| Ground reaction force and kinematics of forehand jumping smash among elite Malaysian badminton players Y Ramasamy, J Usman, V Sundar ISBS Proceedings Archive 37 (1), 173, 2019 | 5 | 2019 |
| The effect of nutrition label literacy and attitude towards nutrition label on healthy food choice among consumer in Malaysia MR Ramdan, Z Zainol, R Yahaya, NF Habidin, J Osman International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 5 | 2018 |
| The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context Z Zainol, NF Habidin, J Osman, R Yahaya International Journal of Academic Research in Business and Social Sciences 6 …, 2016 | 5 | 2016 |
| The role of nutrition label among Malaysian consumer: A preliminary review Z Zainol, R Yahaya, J Osman, NA Omar, MR Ramdan, NF Habidin International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 4 | 2018 |
| An empirical investigation into the significance of intellectual capital and strategic orientations on innovation capability and firm performance in Malaysian information and … JOZ Abidin RMIT University, 2014 | 4 | 2014 |
| Menilai kecenderungan dan usaha perkembangan syarikat bumiputera berprestasi tinggi Z Zainol, J Osman, T Zakaria, N Samsudin Management Research Journal 4, 38-51, 2015 | 3 | 2015 |
