| The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia MK Leong, K Chaichi International Journal of Academic Research in Business and Social Science 11 …, 2021 | 15 | 2021 |
| Towards a unified model of consumers’ intentions to use drone food delivery services MK Leong, KY Koay International Journal of Hospitality Management, 2023 | 12 | 2023 |
| Relationship between Consumer Involvement and Consumer Engagement with Consumer Loyalty in Tourism and Hospitality Industry L Mei Kei, O Syuhaily, P Laily International Journal of Academic Research in Economics and Management …, 2017 | 10 | 2017 |
| Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia MK Leong, S Osman, P Laily, MF Sabri Management Science Letters 9, 795-808, 2019 | 9 | 2019 |
| Relationship of personality factors and purchase intention of counterfeit products among college students LM Kei, S Osman, NSA Bakar | 3 | 2014 |
| Proposing an inclusive model of travellers' visit intention and time perspective revisit intention K Chaichi, LM Kei, C Phongpanichanan, HN Alizadeh, HM Nur Journal of Positive Psychology and Wellbeing 5 (3), 253–263-253–263, 2021 | 1 | 2021 |
| More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit? KY Koay, MK Leong British Food Journal, 2024 | | 2024 |
| A novel approach to consumer loyalty: a case study of hospitality service organisations among generations X and Y MK Leong, K Chaichi International Journal of Economics and Business Research 27 (2), 269-293, 2024 | | 2024 |
| Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values KY Koay, MK Leong Asia-Pacific Journal of Business Administration, 2023 | | 2023 |
| A Sequential Mixed Method Study of Employee Job Satisfaction in Upscale Restaurants, Malaysia C Kamelia, LS Marcus, S Suha Fouad, MK Leong Journal of Quality Assurance in Hospitality & Tourism, 2023 | | 2023 |
| Tourism development in the Cook Islands: Deconstructing the impacts and identifying a sustainable framework K Chaichi, MK Leong Routledge Handbook on Tourism and Small Island States in the Pacific, 356-365, 2022 | | 2022 |
| Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic K Chaichi, MK Leong, A Trupp, H Nezakati | | 2022 |
| Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management MK Leong, EGY Loh School of Hospitality & Service Management, Sunway University, 2021 | | 2021 |
| Exploring the impact of tourism development on local communities: A Qualitative comparative study of the Bangkok and Phnom Penh MK Leong, K Chaichi | | 2021 |
| The impact of positive psychological personalities on employee's attitude and turnover intention K Chaichi, Z Dahlia, AA Yuhanis, MK Leong International Journal of Innovation, Creativity and Change 11 (8), 144-160, 2020 | | 2020 |
| CONSUMER INVOLVEMENT, CONSUMER ONLINE ENGAGEMENT, AND CONSUMER LOYALTY IN AIRLINE AND HOSPITALITY SERVICES AMONG GENERATION X AND Y LMEI KEI | | 2018 |
| RELATIONSHIP OF PERSONALITY FACTORS AND PURCHASE INTENTION OF COUNTERFEIT PRODUCTS AMONG COLLEGE STUDENTS S Leong, M.K., Osman, Abu Bakar MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS, 106-122, 2017 | | 2017 |
| Consumer Online Engagement in Airline and Hospitality Services S Leong, M.K., Osman Jurnal Pengguna Malaysia, 106-116, 2017 | | 2017 |
| THE IMPACT OF CONSUMER ENGAGEMENT TOWARDS CONSUMER LOYALTY IN TOURISM AND HOSPITALITY INDUSTRY LM Kei, S Osman, LH Paim | | |
Kamelia ChaichiPhD, LecturerVerified email at qmu.ac.uk
Kamelia ChaichiPhD, LecturerVerified email at qmu.ac.uk