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Citations per year
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Cited by
All
Since 2019
Citations
34
30
h-index
4
4
i10-index
0
0
0
8
4
2017
2018
2019
2020
2021
2022
2023
2024
1
1
5
5
8
2
7
3
Co-authors
Natalie Mizik
J. Gary Shansby Professor of Marketing, University of Washington Foster School of Business
Verified email at uw.edu
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Eugene Pavlov
University of Miami
Verified email at miami.edu -
Homepage
marketing
Articles
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Cited by
Year
Assessing the Financial Impact of Brand Equity with Short Time-Series Data
N Mizik, E Pavlov
Handbook of Market Research, 1-20
, 2018
9
2018
An Approach to Social and Economic Assessment of Resource Regime in an Oil and Gas Sector (The Case of the USA)
V Kryukov, E Pavlov
VOPROSY ECONOMIKI 10
, 2012
8
2012
Increasing Consumer Engagement with Firm-Generated Social Media Content: The Role of Images and Words
E Pavlov, N Mizik
6
*
Hideous but worth it: Distinctive ugliness as a signal of luxury
L Cesareo, C Townsend, E Pavlov
Journal of the Academy of Marketing Science, 1-22
, 2022
5
2022
Branding a Merger: Implications for Merger Valuation and Future Performance
IM Dinner, J Knowles, N Mizik, E Pavlov
Available at SSRN 1756368
, 2019
3
2019
5. Panel data methods in marketing research
N Mizik, E Pavlov
Handbook of Marketing Analytics: Methods and Applications in Marketing …
, 2018
3
2018
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