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Sung-Un Yang
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Toward the model of university image: The influence of brand personality, external prestige, and reputation
M Sung, SU Yang
Journal of public relations research 20 (4), 357-376, 2008
5582008
Like, comment, and share on Facebook: How each behavior differs from the other
C Kim, SU Yang
Public relations review 43 (2), 441-449, 2017
5562017
Uses and gratifications of Twitter: An examination of user motives and satisfaction of Twitter use
PR Johnson, S Yang
Communication Technology Division of the annual convention of the …, 2009
3772009
An integrative approach to university visual identity and reputation
SW Alessandri, SU Yang, DF Kinsey
Corporate reputation review 9, 258-270, 2006
3702006
The effects of blog-mediated public relations (BMPR) on relational trust
SU Yang, JS Lim
Journal of public relations research 21 (3), 341-359, 2009
3412009
Effects of narratives, openness to dialogic communication, and credibility on engagement in crisis communication through organizational blogs
SU Yang, M Kang, P Johnson
Communication research 37 (4), 473-497, 2010
3332010
Communication management and trust: their role in building resilience to “surprises” such as natural disasters, pandemic flu, and terrorism
PH Longstaff, SU Yang
Ecology and Society 13 (1), 2008
3262008
An integrated model for organization—public relational outcomes, organizational reputation, and their antecedents
SU Yang
Journal of Public Relations Research 19 (2), 91-121, 2007
3202007
Effects of reputation, relational satisfaction, and customer–company identification on positive word-of-mouth intentions
SY Hong, SU Yang
Journal of Public Relations Research 21 (4), 381-403, 2009
3102009
Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university
M Sung, SU Yang
Higher education 57, 787-811, 2009
2512009
Global activism and new media: A study of transnational NGOs’ online public relations
H Seo, JY Kim, SU Yang
Public Relations Review 35 (2), 123-126, 2009
2472009
The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company
KJ Shim, SU Yang
Public relations review 42 (1), 68-78, 2016
2452016
Comparing effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions
M Kang, SU Yang
Corporate Reputation Review 13, 52-62, 2010
2052010
Decomposing organisational reputation: The effects of organisation–public relationship outcomes on cognitive representations of organisations and evaluations of organisational …
SU Yang, JE Grunig
Journal of Communication Management 9 (4), 305-325, 2005
1972005
Country reputation in multidimensions: Predictors, effects, and communication channels
SU Yang, H Shin, JH Lee, B Wrigley
Journal of Public Relations Research 20 (4), 421-440, 2008
1942008
A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC)
SU Yang, M Kang, H Cha
Journal of Public Relations Research 27 (2), 175-192, 2015
1792015
Measuring blog engagement: Testing a four-dimensional scale
SU Yang, M Kang
Public Relations Review 35 (3), 323-324, 2009
1442009
An integrative analysis of reputation and relational quality: A study of university-student relationships
SU Yang, SW Alessandri, DF Kinsey
Journal of Marketing for Higher Education 18 (2), 145-170, 2008
1202008
A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1
JN Kim, CJF Hung‐Baesecke, SU Yang, JE Grunig
The handbook of communication and corporate reputation, 197-212, 2013
1002013
Mediation effects of organization–public relationship outcomes on public intentions for organizational supports
M Kang, SU Yang
Journal of Public Relations Research 22 (4), 477-494, 2010
912010
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