| Intellectual capital and business model: a systematic literature review to explore their linkages G Baima, C Forliano, G Santoro, D Vrontis Journal of Intellectual Capital 22 (3), 653-679, 2021 | 86 | 2021 |
| I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being R Pera, S Quinton, G Baima Psychology & Marketing 37 (6), 782-795, 2020 | 52 | 2020 |
| Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers G Baima, G Santoro, AC Pellicelli, M Mitręga International Marketing Review 39 (3), 682-705, 2022 | 25 | 2022 |
| When cocreation turns into codestruction R Pera, A Menozzi, G Abrate, G Baima Journal of Business Research 128, 222-232, 2021 | 18 | 2021 |
| The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective R Pera, S Quinton, G Baima Psychology & Marketing 39 (2), 309-319, 2022 | 17 | 2022 |
| Exploring the outcomes of the external revealing of knowledge: a case study in the craft beer industry G Baima, G Santoro, D Busso, R Quaglia Business Process Management Journal 26 (5), 1183-1201, 2020 | 17 | 2020 |
| Consumers’ reactions to cross-border acquisitions: The role of psychic distance and acquirer’s corporate reputation R Resciniti, M Matarazzo, G Baima British Food Journal 122 (2), 655-677, 2020 | 15 | 2020 |
| Guest editorial: Sustainable growth and development in the food and beverage sector AY Aránega, A Ferraris, G Baima, S Bresciani British Food Journal 124 (8), 2429-2433, 2022 | 11 | 2022 |
| Will virtual influencers overcome the uncanny valley? The moderating role of social cues R Gutuleac, G Baima, C Rizzo, S Bresciani Psychology & Marketing, 2024 | | 2024 |
| The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms LM Zagni, G Baima Journal of Strategic Marketing, 1-20, 2023 | | 2023 |
| Beyond the game: a two-decade systematic literature review of advertising in digital games L Zagni, G Baima EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, 1184-1188, 2023 | | 2023 |
| The rise of virtual influencers: Bizarrely realistic or scarily uncanny? R Gutuleac, G Baima, C Rizzo Rediscovering local roots and interactions in management, 171-176, 2023 | | 2023 |
| Sustainable growth and development in the food and beverage sector. AY Aránega, A Ferraris, G Baima, S Bresciani | | 2022 |
| I brand e la costruzione della propria identità digitale nel Metaverso G Baima, L Zagni MARK UP, 1-1, 2022 | | 2022 |
| Consumer Engagement and new technologies: a Systematic Literature Review L Zagni, G Baima EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, 1413-1415, 2022 | | 2022 |
| Nuovi modelli di management G Baima Giappichelli, 2022 | | 2022 |
| Consumer resource-based view theory in the interaction between Sport Videogame Consumption and Sport Media Consumption L Zagni, G Baima, R Pera BOOSTING KNOWLEDGE & TRUST FOR A SUSTAINABLE BUSINESS, 113-119, 2022 | | 2022 |
| INVESTIGATING LINK BETWEEN INTELLECTUAL CAPITAL AND BUSINESS MODEL: A SYSTEMATIC LITERATURE REVIEW G Baima, C Forliano, G Santoro, S Bresciani Business Theory and Practice Across Industries and Markets, 1261-1263, 2020 | | 2020 |
| FACTORS DRIVING CUSTOMER KNOWLEDGE SHARING ON ONLINE SOCIAL NETWORK G Baima, G Santoro, M Goria Business Theory and Practice Across Industries and Markets, 97-110, 2020 | | 2020 |
| Il valore di una classifica sulle aziende G Baima ESPANSIONE, 10-11, 2019 | | 2019 |
Gabriele SantoroAssociate Professor, Department of Management, University of TurinEmail verificata su unito.it
