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Dr. Anagha Shukre
Dr. Anagha Shukre
Associate Professor - Marketing
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Title
Cited by
Cited by
Year
Effect of celebrity endorsements on consumers’ decision-making processes: A study of television advertisements for selected FMCG products
A Shukre, N Dugar
International Journal of 360o Management Review 1 (01), 1-17, 2013
272013
A study on impulse buying behavior of working men and women in Delhi/NCR
Dr. Anagha Shukre and Ms. Naini Mishra
Anvesha 5 (3), 23, 2012
72012
Determinants affecting buying decisions of consumers for counterfeit products: An exploratory study in Raipur, India
U Sreejith, A Shukre
The East Asian Journal of Business Management 6 (4), 19-26, 2016
32016
A study on factors affecting consumer buying behavior in apparel category in delhi and ncr region with special reference to koutons & cotton county retail stores
A Shukre, VP Singh
National Journal of System and Information Technology 2 (1), 102, 2009
22009
Social shopping at Goel Stores: forging ahead through the use of social media
A Shukre, N Verma
The CASE Journal 18 (5), 802-834, 2022
12022
Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha
A Shukre, N Verma
Emerald Emerging Markets Case Studies 7 (3), 1-22, 2017
12017
The Power of Sun: An Empirical study on the rural consumer buying behaviour of Solar products in Rajasthan
A Shukre
Abhigyan 27 (1), 44-53, 2009
12009
Consumers’ attitudes towards spiritual quest of religious channels on television in Delhi/NCR Region
A Shukre
BVIMSR’s Journal of Management Research 1 (2), 1-14, 2009
12009
Indian Teachers' Experience of Technology Intervention Amidst Their Changing Roles in Higher Education
A Shukre, P Singh
Global Higher Education and the COVID-19 Pandemic, 69-83, 2023
2023
Young Indian women's purchase intentions for green cosmetics: an empirical study
A Shukre
Middle East Journal of Management 10 (3), 297-317, 2023
2023
Demystifying the person brand–Roger Federer: the greatest of all times (GOAT)
A Shukre, S Ummathiriyan
The CASE Journal 18 (4), 582-601, 2022
2022
Social Shopping at Goel Stores:Forging ahead through Social Media
NV Anagha Shukre
The Case Journal, 2022
2022
Demystifying the person brand - Roger Federer The greatest of all times
US Anagha Shukre
The Case Journal, 2022
2022
Job Portals versus Social networking Sites: Job Seekers' Perceptions
DA Shukre
Indian Journal of Ecology 48 (16), 100-107, 2021
2021
Who Should Take Initiatives to Control Cyber Bullying Activities on Social Media? Consumers' Perspectives.
A Shukre
Journal of General Management Research 7 (1), 2020
2020
Unplugging Entertainment through Mobile Value Added Services (MVAS)
Dr.Anagha Shukre
International Journal of Advanced Science and Technology, 29(06) 29 (6 …, 2020
2020
A Proposed Cultural Growth Model for the Development of Entrepreneurship in Indian Creative Industries
DA Shukre
AMC Indian Journal of Entrepreneurship 2 (2), 29-36, 2019
2019
Crown Distilleries: Multi-Brand Extension
ASK Dr.Anagha Shukre
Ivey Publishing, 2016
2016
Aquasi Marketing: Building and Managing an Online Brand
AP Dr.Anagha Shukre
Ivey Publishing, 2016
2016
Usage Motivations and Attitudes towards Mobile Internet amongst Consumers: An Empirical study in Delhi/NCR
DA Shukre
International Journal of 360o Management Review 2 (2), Online, 2014
2014
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