Effect of celebrity endorsements on consumers’ decision-making processes: A study of television advertisements for selected FMCG products A Shukre, N Dugar International Journal of 360o Management Review 1 (01), 1-17, 2013 | 27 | 2013 |
A study on impulse buying behavior of working men and women in Delhi/NCR Dr. Anagha Shukre and Ms. Naini Mishra Anvesha 5 (3), 23, 2012 | 7 | 2012 |
Determinants affecting buying decisions of consumers for counterfeit products: An exploratory study in Raipur, India U Sreejith, A Shukre The East Asian Journal of Business Management 6 (4), 19-26, 2016 | 3 | 2016 |
A study on factors affecting consumer buying behavior in apparel category in delhi and ncr region with special reference to koutons & cotton county retail stores A Shukre, VP Singh National Journal of System and Information Technology 2 (1), 102, 2009 | 2 | 2009 |
Social shopping at Goel Stores: forging ahead through the use of social media A Shukre, N Verma The CASE Journal 18 (5), 802-834, 2022 | 1 | 2022 |
Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha A Shukre, N Verma Emerald Emerging Markets Case Studies 7 (3), 1-22, 2017 | 1 | 2017 |
The Power of Sun: An Empirical study on the rural consumer buying behaviour of Solar products in Rajasthan A Shukre Abhigyan 27 (1), 44-53, 2009 | 1 | 2009 |
Consumers’ attitudes towards spiritual quest of religious channels on television in Delhi/NCR Region A Shukre BVIMSR’s Journal of Management Research 1 (2), 1-14, 2009 | 1 | 2009 |
Indian Teachers' Experience of Technology Intervention Amidst Their Changing Roles in Higher Education A Shukre, P Singh Global Higher Education and the COVID-19 Pandemic, 69-83, 2023 | | 2023 |
Young Indian women's purchase intentions for green cosmetics: an empirical study A Shukre Middle East Journal of Management 10 (3), 297-317, 2023 | | 2023 |
Demystifying the person brand–Roger Federer: the greatest of all times (GOAT) A Shukre, S Ummathiriyan The CASE Journal 18 (4), 582-601, 2022 | | 2022 |
Social Shopping at Goel Stores:Forging ahead through Social Media NV Anagha Shukre The Case Journal, 2022 | | 2022 |
Demystifying the person brand - Roger Federer The greatest of all times US Anagha Shukre The Case Journal, 2022 | | 2022 |
Job Portals versus Social networking Sites: Job Seekers' Perceptions DA Shukre Indian Journal of Ecology 48 (16), 100-107, 2021 | | 2021 |
Who Should Take Initiatives to Control Cyber Bullying Activities on Social Media? Consumers' Perspectives. A Shukre Journal of General Management Research 7 (1), 2020 | | 2020 |
Unplugging Entertainment through Mobile Value Added Services (MVAS) Dr.Anagha Shukre International Journal of Advanced Science and Technology, 29(06) 29 (6 …, 2020 | | 2020 |
A Proposed Cultural Growth Model for the Development of Entrepreneurship in Indian Creative Industries DA Shukre AMC Indian Journal of Entrepreneurship 2 (2), 29-36, 2019 | | 2019 |
Crown Distilleries: Multi-Brand Extension ASK Dr.Anagha Shukre Ivey Publishing, 2016 | | 2016 |
Aquasi Marketing: Building and Managing an Online Brand AP Dr.Anagha Shukre Ivey Publishing, 2016 | | 2016 |
Usage Motivations and Attitudes towards Mobile Internet amongst Consumers: An Empirical study in Delhi/NCR DA Shukre International Journal of 360o Management Review 2 (2), Online, 2014 | | 2014 |