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Elena Fraj Andrés
Elena Fraj Andrés
Senior Lecturer in Marketing at the University of Zaragoza (Spain)
Verified email at unizar.es
Title
Cited by
Cited by
Year
Environmental Values and Lifestyles as Determining Factors of the Ecological Consumer Behaviour: An Empirical Analysis
E Fraj, E. y Martínez
Journal of Consumer Marketing 23 (3), 133-144, 2006
7422006
Family as a source of consumer‐based brand equity
R Bravo Gil, E Fraj Andrés, E Martinez Salinas
Journal of product & brand management 16 (3), 188-199, 2007
6962007
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
E Fraj, I Matute, J. y Melero
Tourism Management 46, 30-42, 2015
6262015
Ecological Consumer Behaviour: An Empirical Analysis
E Fraj, E. y Martínez
International Journal of Consumer Studies 31 (1), 26-33, 2007
5892007
A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance
E Fraj-Andrés, E Martinez-Salinas, J Matute-Vallejo
Journal of business ethics 88, 263-286, 2009
3792009
The Effects of Learner-Generated Videos for YouTube on Learning Outcomes and Satisfaction
C Orús, MJ Barlés, D Belanche, LV Casaló, R Fraj, E. y Gurrea
Computers & Education 95 (April), 254–269, 2016
3252016
Influence of personality on ecological consumer behaviour
E Fraj, E Martinez
Journal of Consumer Behaviour: An International Research Review 5 (3), 167-181, 2006
3062006
Green marketing strategy and the firm’s performance: the moderating role of environmental culture
E Fraj, J Martínez, E. y Matute
Journal of Strategic Marketing 19 (4), 335-351, 2011
2722011
Factors affecting corporate environmental strategy in Spanish industrial firms
E Fraj‐Andrés, E Martínez‐Salinas, J Matute‐Vallejo
Business strategy and the Environment 18 (8), 500-514, 2009
1932009
Impact of environmental knowledge on ecological consumer behaviour: an empirical analysis
E Fraj-Andrés, E Martínez-Salinas
Journal of International Consumer Marketing 19 (3), 73-102, 2007
1812007
Green Marketing in B2B Organisations: An Empirical analysis from the Natural-Resources-Based View of the firm
E Fraj, J Martínez, E. y Matute
Journal of Business and Industrial Marketing 28 (5), 396-410, 2013
1682013
Comportamiento del consumidor ecológico
E Fraj, EF Andrés, EM Salinas
Esic Editorial, 2002
1412002
Company image and corporate social responsibility: reflecting with SMEs' managers
E Fraj‐Andrés, ME López‐Pérez, I Melero‐Polo, R Vázquez‐Carrasco
Marketing Intelligence & Planning 30 (2), 266-280, 2012
902012
El nivel de conocimiento medioambiental como factor moderador de la relación entre la actitud y el comportamiento ecológico
EF Andrés, EM Salinas
Investigaciones Europeas de Dirección y Economía de la Empresa 11 (1), 223-243, 2005
742005
Un estudio exploratorio sobre las variables psicográficas que influyen en el comportamiento del consumidor ecológico
EM Salinas, IG Esteban, EF Andrés
Revista de economía y empresa 21 (50), 61-88, 2004
602004
Family vacation decision making: The role of woman
MJ Barlés-Arizón, E Fraj-Andrés, E Martínez-Salinas
Journal of Travel & Tourism Marketing 30 (8), 873-890, 2013
582013
The Relevance of the Environmental Factor in Corporate Strategies: An Application to the Consumer Goods Industry
R Bravo, E Fraj, E. y Martínez
Journal of Applied Business Research 23 (1), 79-94, 2007
58*2007
El consumo ecológico explicado a través de los valores y estilos de vida. Implicaciones en la estrategia medioambiental de la empresa
EF Andrés, EM Salinas
Cuadernos de CC. EE. Y EE 46, 33-54, 2004
542004
Identification of the Profiles of Women Who Take Holiday Decisions
MJ Barlés, J Fraj, E. y Matute
Tourism Review 65 (1), 4-17, 2010
44*2010
Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms
I Buil‐Carrasco, E Fraj‐Andrés, J Matute‐Vallejo
Business Strategy and the Environment 17 (6), 350-368, 2008
432008
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Articles 1–20