| Tourism 4.0: Challenges in marketing a paradigm shift US Peceny, J Urbančič, S Mokorel, V Kuralt, T Ilijaš Consumer behavior and marketing, 2019 | 79 | 2019 |
| Tourism 4.0: Challenges in Marketing a Paradigm Shift U Starc Peceny, J Urbancic, S Mokorel, V Kuralt, T Ilijaš Consumer Behavior and Marketing; IntechOpen: Rijeka, Croatia, 2020 | 17 | 2020 |
| Smart cities marketing and its conceptual grounds A Maček, R Ovin, U Starc-Peceny Naše gospodarstvo/Our economy 65 (4), 110-116, 2019 | 16 | 2019 |
| Expansion of technology utilization through tourism 4.0 in Slovenia J Urbančič, V Kuralt, H Ratkajec, M Straus, A Vavroš, S Mokorel, ... Handbook of Research on Smart Technology Applications in the Tourism …, 2020 | 13 | 2020 |
| Customising tourism experiences with use of advanced technologies, example of collaboration impact token and digital online tourist identity U Starc Peceny, T Ilijaš Zbornik konference" Turizem 4.0 in znanost", 7-15, 2021 | 3 | 2021 |
| Turizem 4.0: Izzivi in priložnosti za lokalno skupnost US Peceny, S Mokorel, T Ilijaš Uporabna informatika 27 (2), 2019 | 1 | 2019 |
| Evolution of Marketing in Smart Cities through the Collaboration Design U Starc-Peceny, A Maček, R Ovin Management of Cities and Regions, 2017 | 1 | 2017 |
| Evolution of Marketing in Smart Cities through the Collaboration Design US Peceny, A Macek, R Ovin Chapters, 2017 | 1 | 2017 |
| Zbornik konference» Turizem 4.0 in znanost « B Brumen, U Starc-Peceny Maribor, oktober 2021 Page 5 Univerza v Mariboru, Univerzitetna založba …, 2021 | | 2021 |
| Predgovor urednikov B Brumen, US PECENY Zbornik konference» Turizem 4.0 in znanost «, 1, 2021 | | 2021 |
| Pregled merjenja digitalne zrelostI MSP-jev T Alegro, US PECENY, V Petek Zbornik konference» Turizem 4.0 in znanost «, 17, 2021 | | 2021 |
| Digitalizacija kulturne dediščine na primeru UNESCO vrednot v EU N Pozvek, U Starc Peceny, B Brumen, M Turnšek, T Alegro, K Kokot, ... Zbornik konference" Turizem 4.0 in znanost", 35-43, 2021 | | 2021 |
| Teritorialne kolektivne blagovne znamke: orodja razvoja podeželja v pametne, povezane in inovativne destinacije T Lešnik Štuhec, U Starc Peceny, N Pozvek Zbornik konference" Turizem 4.0 in znanost", 51-54, 2021 | | 2021 |
