| The Influence of Viral Marketing and Celebrity Endorser Song Joong Ki on Consumers Purchase Intention of Scarlett Whitening Skincare Products in Jakarta CE Ruslim, RE Setyaningsih Global Research on Economy, Business, Communication, and Information 1 (1), 3-13, 2023 | 2 | 2023 |
| The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand E Natassja, B Simamora Global Research on Economy, Business, Communication, and Information 1 (1 …, 2023 | 1 | 2023 |
| Pengaruh Kepemimpinan Demokratis dan Work-life Balance Terhadap Kinerja Karyawan Perusahaan Tekstil PT. Duta Interlining Indonesia EAMB Simarmata Global Research on Economy, Business, Communication, and Information 1 (1 …, 2023 | 1 | 2023 |
| Minat Beli Berbeda dari Niat Beli B Simamora Global Research on Economy, Business, Communication, and Information 1 (1), 1-2, 2023 | 1 | 2023 |
| Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign# BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime) WE Wibowo, TD Permassanty Global Research on Economy, Business, Communication, and Information 1 (2 …, 2023 | 1 | 2023 |
| Pengaruh Tax Planning, Thin Capitalization, Profitabilitas, Likuiditas dan Ukuran Perusahaan terhadap Nilai Perusahaan A Puspitasari, S Suhartono Global Research on Economy, Business, Communication, and Information 1 (2), 1-23, 2024 | | 2024 |
| Online Customer Reviews, Online Customer Ratings, Purchasing Decisions S Steven, A Rakhman Global Research on Economy, Business, Communication, and Information 1 (1 …, 2023 | | 2023 |
| Implementasi Sistem dalam Menghitung Transaksi dan Stok pada Proses Penjualan di Yamaha Anugerah Motor Berbasis Web S Wijaya, S Birowo Global Research on Economy, Business, Communication, and Information 1 (2 …, 2023 | | 2023 |
| Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav. ery S Tedy, T Sitinjak Global Research on Economy, Business, Communication, and Information 1 (2 …, 2023 | | 2023 |
Bilson SimamoraProfessor of management science at Institut Bisnis dan Informatika Kwik Kian GieVerified email at kwikkiangie.ac.id
