| The effect of sales promotion on post-promotion brand preference: A meta-analysis D DelVecchio, DH Henard, TH Freling Journal of retailing 82 (3), 203-213, 2006 | 300 | 2006 |
| Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics D DelVecchio Journal of retailing and Consumer Services 8 (5), 239-249, 2001 | 288 | 2001 |
| Cents or percent? The effects of promotion framing on price expectations and choice D DelVecchio, HS Krishnan, DC Smith Journal of Marketing 71 (3), 158-170, 2007 | 265 | 2007 |
| Brand-extension price premiums: the effects of perceived fit and extension product category risk D DelVecchio, DC Smith Journal of the Academy of Marketing Science 33 (2), 184-196, 2005 | 235 | 2005 |
| Aesthetic properties and message customization: Navigating the dark side of web recruitment. BR Dineen, J Ling, SR Ash, D DelVecchio Journal of applied psychology 92 (2), 356, 2007 | 193 | 2007 |
| Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability D DelVecchio Journal of Product & Brand Management 9 (7), 457-471, 2000 | 186 | 2000 |
| Deal‐prone consumers' response to promotion: The effects of relative and absolute promotion value D DelVecchio Psychology & Marketing 22 (5), 373-391, 2005 | 128 | 2005 |
| Decision making by low‐literacy consumers in the presence of point‐of‐purchase information H Jae, D DelVecchio Journal of Consumer Affairs 38 (2), 342-354, 2004 | 86 | 2004 |
| The asymmetric effects of extending brands to lower and higher quality TB Heath, D DelVecchio, MS McCarthy Journal of Marketing 75 (4), 3-20, 2011 | 72 | 2011 |
| Leveraging brand equity to attract human capital D DelVecchio, CB Jarvis, RR Klink, BR Dineen Marketing Letters 18 (3), 149-164, 2007 | 69 | 2007 |
| The effects of discount location and frame on consumers’ price estimates D DelVecchio, A Lakshmanan, HS Krishnan Journal of Retailing 85 (3), 336-346, 2009 | 37 | 2009 |
| Picture–Text Incongruency in Print Advertisements among Low‐and High‐Literacy Consumers H Jae, DS Delvecchio, D Cowles Journal of Consumer Affairs 42 (3), 439-451, 2008 | 35 | 2008 |
| The effects of lower prices on perceptions of brand quality: a choice task perspective D DelVecchio, S Puligadda Journal of Product & Brand Management 21 (6), 465-474, 2012 | 19 | 2012 |
| Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels H Jae, DS DelVecchio, TL Childers Journal of Consumer Psychology 21 (3), 312-323, 2011 | 15 | 2011 |
| Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formation D DelVecchio, AW Craig Journal of Product & Brand Management 17 (4), 272-279, 2008 | 11 | 2008 |
| Moving beyond race: The role of ethnic identity in evaluating celebrity endorsers D DelVecchio, RC Goodstein Diversity in Advertising: Broadening the Scope of Research Directions, 259-78, 2004 | 7 | 2004 |
| Consumer perceptions of private label quality: The role of product category characteristics, consumer knowledge, and the use of heuristics D DelVecchio American Marketing Association. Conference Proceedings 10, 9, 1999 | 7 | 1999 |
| ‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication S Puligadda, D DelVecchio, B Gilbreath Journal of Marketing Communications 20 (5), 325-338, 2014 | 5 | 2014 |
| An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire D DelVecchio, TB Heath Psychology & Marketing 25 (10), 944-960, 2008 | 5 | 2008 |
| The Effect of Dual Anchors on Numeric Judgments: The Moderating Effects of Anchor Order and Domain Knowledge D DelVecchio, T Heath ACR North American Advances, 2012 | 2 | 2012 |
