| Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising J Guixeres, E Bigné, JM Ausin Azofra, M Alcaniz Raya, ... Frontiers in psychology 8, 291886, 2017 | 132 | 2017 |
| A comparison of physiological signal analysis techniques and classifiers for automatic emotional evaluation of audiovisual contents A Colomer Granero, F Fuentes-Hurtado, V Naranjo Ornedo, ... Frontiers in computational neuroscience 10, 74, 2016 | 67 | 2016 |
| Do you see what I see? Effectiveness of 360-degree vs. 2D video ads using a neuroscience approach JM Ausin-Azofra, E Bigne, C Ruiz, J Marín-Morales, J Guixeres, M Alcañiz Frontiers in Psychology 12, 612717, 2021 | 22 | 2021 |
| Emotion in a 360-degree vs. traditional format through EDA, EEG and facial expressions MC Castellanos, JM Ausin, J Guixeres, E Bigné Advances in Advertising Research IX: Power to Consumers, 3-15, 2018 | 17 | 2018 |
| Immediate and after effects of transcranial direct-current stimulation in the mouse primary somatosensory cortex CA Sánchez-León, I Cordones, C Ammann, JM Ausín, ... Scientific reports 11 (1), 3123, 2021 | 16 | 2021 |
| Recognizing decision-making using eye movement: a case study with children JC Rojas, J Marín-Morales, JM Ausín Azofra, M Contero Frontiers in Psychology 11, 570470, 2020 | 10 | 2020 |
| The background music-content congruence of TV advertisements: a neurophysiological study JM Ausin, E Bigne, J Marín, J Guixeres, M Alcaniz European Research on Management and Business Economics 27 (2), 100154, 2021 | 9 | 2021 |
| Facial expressions to evaluate advertising: a laboratory versus living room study JM Ausin, J Guixeres, E Bigné, M Alcañiz Advances in Advertising Research VIII: Challenges in an Age of Dis …, 2017 | 8 | 2017 |
| Biosignal analysis for advertisement evaluation A Colomer, V Naranjo, J Guixeres, JM Ausín, M Alcaniz XXIX Simposium Nacional Unión Científica Int. de Radio, 2014 | 5 | 2014 |
| Immediate and long-term effects of transcranial direct-current stimulation in the mouse primary somatosensory cortex CA Sánchez-León, I Cordones, C Ammann, JM Ausín, ... bioRxiv, 2020.07. 02.184788, 2020 | 2 | 2020 |
| Eye movement patterns reveal the pleasure derived from tourist advertising? CT Moreno, JM Ausín Azofra, J Guixeres ESIC Market. Economic & Business Journal 47 (3), 2016 | 2 | 2016 |
| ¿ Revela el patrón de la mirada el agrado de la publicidad turística? CT Moreno, JMA Azofra, J Guixeres Esic market 47 (155), 525-544, 2016 | 2 | 2016 |
| La neurociencia como instrumento para medir la eficacia de la publicidad en medios audiovisuales JM Ausin Azofra Universitat Politècnica de València, 2022 | 1 | 2022 |
| The background music-content congruence of TV advertisements: a neurophysiological study JMA Azofra, JEB Alcañiz, J Marín, J Guixeres, MA Raya European Research on Management and Business Economics 27 (2), 64-77, 2021 | | 2021 |
| P297 Sensory plasticity changes induced by somatosensory and cerebellar tDCS in alert mice J Márquez-Ruiz, CA Sánchez-León, J Ausín-Azofra, C Ammann, A Gruart, ... Clinical Neurophysiology 128 (3), e156, 2017 | | 2017 |
| Eye movement patterns reveal the pleasure derived from tourist advertising? C Torrecilla Moreno, JM Ausin Azofra, J Guixeres ESIC MARKET 47 (3), 505-523, 2016 | | 2016 |
| MODULATION OF SENSORY INPUTS BY TRANSCRANIAL DIRECT CURRENT STIMULATION (TDCS) OF SOMATOSENSORY AND CEREBELLAR CORTICES IN ALERT BEHAVING MICE CA Sanchez-Leon, JM Ausin-Azofra, C Ammann, A Gruart, ... ACTA PHYSIOLOGICA 212, 38-38, 2014 | | 2014 |
Adrián Colomer GraneroResearcher, Universidad Politécnica de ValenciaVerified email at upv.es
