| Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennial A Chopra, V Avhad, S Jaju Business Perspectives and Research 9 (1), 77-91, 2021 | 300 | 2021 |
| Future of work: An empirical study to understand expectations of the millennials from organizations A Chopra, P Bhilare Business Perspectives and Research 8 (2), 272-288, 2020 | 56 | 2020 |
| Application of ensemble models in credit scoring models A Chopra, P Bhilare Business Perspectives and Research 6 (2), 129-141, 2018 | 51 | 2018 |
| Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance M Khanna, I Jacob, A Chopra Journal of Promotion Management 25 (1), 2019 | 29 | 2019 |
| Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors M Khanna, I Jacob, A Chopra Journal of Marketing for Higher Education, 1-20, 2021 | 17 | 2021 |
| Manipulating impressions in the'ME'culture: A study of millennial consumers A Pandey, A Chopra, S Karve Journal of Customer Behaviour 19 (1), 51-72, 2020 | 10 | 2020 |
| Adoption of digital transaction model by micro enterprises to target millennials in India: An exploratory study A Chopra, KS Ranjani Social Business 10 (4), 411-434, 2020 | 8 | 2020 |
| Jaju, and S.(2020) A Chopra, V Avhad Influencer Marketing: An Exploratory Study to, 0 | 5 | |
| An empirical study of financial awareness of working women in India KS Ranjani, A Chopra Res. J. Soc. Sci. Manage 1 (6), 268-280, 2011 | 4 | 2011 |
| Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands M Khanna, I Jacob, A Chopra Global Marketing Conference, 385-385, 2018 | 2 | 2018 |
| DETERMINANTS OF CUSTOMER SATISFACTION OF TRADITIONAL AND MODERN FORMATS IN FOOD AND GROCERY: THE CASE OF INDIAN RETAIL CA Siva Kumar SNV International Journal of Research in Commerce, Economics and Management 3 (2 …, 2013 | 2* | 2013 |
| CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT-CUSTOMER INTERACTIONS IN EMERGING ECONOMIES A Chopra, S Narsipur Global Marketing Conference, 611-612, 2020 | 1 | 2020 |
| Blockchain Technology: Emerging relevance in the financial services sector A Chopra International Journal of Business and Management 11 (3), 2018 | 1 | 2018 |
| An analysis of Indian retail sector an econometric approach A Chopra Mumbai, 2011 | 1 | 2011 |
| Special Issue on: “Understanding Smart Consumers—Shifting Paradigms in Marketing” R Chaudhuri, A Chopra, S Khetani Business Perspectives and Research, 22785337241226763, 2024 | | 2024 |
| Mental wellbeing and recreational sports-two together for a healthy win-implications for higher education institutions A Pandey, A Chopra, S Karve Asia Pacific Journal of Health Management 18 (1), 234-242, 2023 | | 2023 |
| Service Quality Dimensions in AI-enabled Chatbots Leading to Customer Satisfaction: A Study from South Asia A Chopra, KS Ranjani, S Narsipur | | 2023 |
| FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES A Chopra, M Khanna, I Jacob Global Marketing Conference, 1496-1497, 2020 | | 2020 |
| Strategies of Telecommunication players in increasing Technology adoption among Small and Medium Enterprises C Anjali International Conference on Marketing: Concepts to Applications" DAV …, 2014 | | 2014 |
| An Empirical Study on Buying Criteria of Paint Dealers CA Bhattacharjee Udita Advance Management Research: An International Journal, 2013 | | 2013 |
Isaac JacobK J Somaiya Institute of Management,IndiaVerified email at somaiya.edu
