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Melissa Cinelli
Melissa Cinelli
Verified email at bus.olemiss.edu
Title
Cited by
Cited by
Year
The desire for consumption knowledge
JJ Clarkson, C Janiszewski, MD Cinelli
Journal of consumer research 39 (6), 1313-1329, 2013
1742013
Keeping it real: How perceived brand authenticity affects product perceptions
MD Cinelli, RA LeBoeuf
Journal of Consumer Psychology 30 (1), 40-59, 2020
872020
The role of implicit theories in evaluations of “plus-size” advertising
MD Cinelli, L Yang
Journal of Advertising 45 (4), 472-481, 2016
462016
How does brand age influence consumer attitudes toward a firm’s unethical behavior?
C Zhang, S Kashmiri, M Cinelli
Journal of Business Ethics 158, 699-711, 2019
362019
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
CL Newman, MD Cinelli, D Vorhies, JAG Folse
Journal of the Academy of Marketing Science 47, 76-96, 2019
342019
Are Conservatives Always Conservative? Political Ideology and Consumer Decision-Making
M Cinelli, A Cascio, JA Locander
Journal of Marketing Behavior 3 (3), 251-261, 2018
2018
Effect of Price Estimate Precision on Pre-and Post-Outcome Satisfaction
M Cinelli, L Yang
ACR North American Advances, 2013
2013
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