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Louisa Ha
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Interactivity reexamined: A baseline analysis of early business web sites
L Ha, EL James
Journal of broadcasting & electronic media 42 (4), 457-474, 1998
13111998
Advertising clutter in consumer magazines: Dimensions and effects
L Ha
Journal of advertising research 36 (4), 76-85, 1996
5201996
An integrated model of advertising clutter in offline and online media
L Ha, K McCann
International Journal of Advertising 27 (4), 569-592, 2008
3812008
Online advertising research in advertising journals: A review
L Ha
Journal of Current Issues & Research in Advertising 30 (1), 31-48, 2008
3482008
Internet business models for broadcasters: How television stations perceive and integrate the Internet
SM Chan-Olmsted, LS Ha
Journal of Broadcasting & Electronic Media 47 (4), 597-616, 2003
1802003
Does advertising clutter have diminishing and negative returns?
L Ha, BR Litman
Journal of Advertising 26 (1), 31-42, 1997
1731997
Internet experience and time displacement of traditional news media use: An application of the theory of the niche
L Ha, L Fang
Telematics and Informatics 29 (2), 177-186, 2012
1592012
Mapping recent development in scholarship on fake news and misinformation, 2008 to 2017: Disciplinary contribution, topics, and impact
L Ha, L Andreu Perez, R Ray
American behavioral scientist 65 (2), 290-315, 2021
1202021
The role of news media use and demographic characteristics in the possibility of information overload prediction
Q Ji, L Ha, U Sypher
International Journal of Communication 8, 16, 2014
1182014
Cross-media use in electronic media: The role of cable television Web sites in cable television network branding and viewership
L Ha, SM Chan-Olmsted
Journal of Broadcasting & Electronic Media 48 (4), 620-645, 2004
1072004
Setting the public health agenda on major diseases in sub‐Saharan Africa: African popular magazines and medical journals, 1981–1997
CB Pratt, L Ha, CA Pratt
Journal of communication 52 (4), 889-904, 2002
1062002
Why people use TikTok (Douyin) and how their purchase intentions are affected by social media influencers in China: A uses and gratifications and parasocial relationship …
Y Yang, L Ha
Journal of Interactive Advertising 21 (3), 297-305, 2021
922021
Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites
L Ha, SM Chan‐Olmsted
International Journal on Media Management 3 (4), 202-213, 2001
872001
Does valence of product review matter? The mediating role of self-effect and third-person effect in sharing YouTube word-of-mouth (vWOM)
NC Bi, R Zhang, L Ha
Journal of Research in Interactive Marketing 13 (1), 79-95, 2019
812019
Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009–2012
L Ha, Y Xu, C Yang, F Wang, L Yang, M Abuljadail, X Hu, W Jiang, ...
Journalism 19 (5), 718-739, 2018
812018
Webcasting business models of clicks-and-bricks and pure-play media: A comparative study of leading webcasters in South Korea and the United States
L Ha, R Ganahl
International Journal on Media Management 6 (1-2), 74-87, 2004
702004
Subcultures and use of communication information technology in higher education institutions
C Lin, L Ha
The Journal of Higher Education 80 (5), 564-590, 2009
652009
Stroke knowledge and barriers to stroke prevention among African Americans: implications for health communication
CA Pratt, L Ha, SR Levine, CB PRATT
Journal of health communication 8 (4), 369-381, 2003
652003
Why university members use and resist technology? A structure enactment perspective
C Lin, R Singer, L Ha
Journal of Computing in Higher Education 22, 38-59, 2010
602010
Advertising appeals used by services marketers: a comparison between Hong Kong and the United States
L Ha
Journal of Services Marketing 12 (2), 98-112, 1998
571998
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Articles 1–20