| Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions S Madhavaram, V Badrinarayanan, RE McDonald Journal of advertising 34 (4), 69-80, 2005 | 424 | 2005 |
| An investigation of innovation in nonprofit organizations: The role of organizational mission RE McDonald Nonprofit and voluntary sector quarterly 36 (2), 256-281, 2007 | 373 | 2007 |
| Sustainability of nonprofit organizations: An empirical investigation J Weerawardena, RE McDonald, GS Mort Journal of World Business 45 (4), 346-356, 2010 | 334 | 2010 |
| Celebrity endorsement, self-brand connection and consumer-based brand equity A Dwivedi, LW Johnson, RE McDonald Journal of Product & Brand Management 24 (5), 449-461, 2015 | 88 | 2015 |
| Volunteer dedication: Understanding the role of identity importance on participation frequency DA Laverie, RE McDonald Journal of Macromarketing 27 (3), 274-288, 2007 | 82 | 2007 |
| Knowledge entrepreneurship: Linking organizational learning and innovation RE McDONALD | 57 | 2002 |
| Developing a learning orientation: The role of team-based active learning DA Laverie, S Madhavaram, RE McDonald Marketing Education Review 18 (3), 37-51, 2008 | 50 | 2008 |
| From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort Management Research Review 38 (9), 970-991, 2015 | 44 | 2015 |
| The value of competition: competitive balance as a predictor of attendance in spectator sports MA Levin, RE McDonald International Journal of Sports Marketing and Sponsorship 11 (1), 2-19, 2009 | 42 | 2009 |
| Technological innovations in hospitals: what kind of competitive advantage does adoption lead to? RE McDonald, N Srinivasan International Journal of Technology Management 28 (1), 103-117, 2004 | 38 | 2004 |
| Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value JM Hansen, RE McDonald, RK Mitchell Journal of the Academy of Marketing Science 41 (3), 300-319, 2013 | 28 | 2013 |
| Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice S Madhavaram, RE McDonald Industrial Marketing Management 39 (7), 1078-1087, 2010 | 20 | 2010 |
| The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation A Dwivedi, RE McDonald, LW Johnson Journal of Brand Management 21 (7-8), 559-578, 2014 | 19 | 2014 |
| WHAT FIRMS LEARN DEPENDS ON WHAT FIRMS KNOW: THE IMPLICATIONS OF PRIOR KNOWLEDGE FOR MARKET ORIENTATION. RE McDonald, S Madhavaram Marketing Management Journal 17 (1), 2007 | 18 | 2007 |
| Celebrity endorsements, self-brand connection and relationship quality A Dwivedi, LW Johnson, R McDonald International Journal of Advertising 35 (3), 486-503, 2016 | 17 | 2016 |
| Active learning to improve presentation skills: The use of Pecha Kucha in undergraduate sales management classes RE McDonald, JM Derby Marketing Education Review 25 (1), 21-25, 2015 | 13 | 2015 |
| RA THEORY AS A POST-CHICAGO ARGUMENT FOR LEGAL COOPETITION. MA Levin, RE McDonald Marketing Management Journal 16 (2), 2006 | 11 | 2006 |
| Cheers! A Means‐End Chain Analysis of College Students’ Bar‐Choice Motivations RE McDonald, T Wagner, MS Minor Annals of Leisure Research 11 (3-4), 386-403, 2008 | 10 | 2008 |
| Videotaped role play exercises in large Sales Management classes. RE McDonald Journal for Advancement of Marketing Education 8, 2006 | 10 | 2006 |
| Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications A Dwivedi, R McDonald European Journal of Marketing 52 (7/8), 1387-1411, 2018 | 9 | 2018 |
Sreedhar MadhavaramProfessor of Marketing, Texas Tech UniversityVerified email at ttu.edu
