| Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomes A Lunney, NR Cunningham, MS Eastin Computers in Human Behavior 65, 114-120, 2016 | 394 | 2016 |
| The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews S Wang, NR Cunningham, MS Eastin Journal of Interactive Advertising 15 (2), 151-159, 2015 | 151 | 2015 |
| Second screen and sports: A structural investigation into team identification and efficacy NR Cunningham, MS Eastin Communication & Sport 5 (3), 288-310, 2017 | 121 | 2017 |
| The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media. N Cunningham, LF Bright International Journal of Integrated Marketing Communications 4 (2), 2012 | 81 | 2012 |
| The power of a tweet: An exploratory study measuring the female perception of celebrity endorsements on Twitter N Cunningham, L Bright AMA Summer Educators’ Conference Proceedings 23, 416-423, 2012 | 17 | 2012 |
| Managing Media: Segmenting Media Through Consumer Expectancies M Eastin, V Cicchirillo, N Cunningham, MC Liang International Journal of Business and Social Research 4 (4), 8-19, 2014 | 6 | 2014 |
| The influence of team and athlete identification on sport consumer behavior and fan response to negative information NR Cunningham | 3 | 2016 |
| Nothing but Net [electronic resource]: measuring the effectiveness of athlete endorsements in social media NR Cunningham UMI thesis., 2012 | 3 | 2012 |
| Nothing But Net: Measuring the Effectiveness of Athlete Endorsements in Social Media N Cunningham TEXAS CHRISTIAN UNIVERSITY, 2012 | 2 | 2012 |
| The Tweet is in Your Court: Measuring the Effectiveness of Athlete Endorsements in Social Media NR Cunningham, LF Bright | | |
