The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market W Kim, CA Di Benedetto, RA Lancioni Asia Pacific Journal of Marketing and Logistics 23 (5), 714-744, 2011 | 58 | 2011 |
Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study W Kim, CA Di Benedetto, JM Hunt Journal of Global Scholars of Marketing Science 22 (1), 1-23, 2012 | 51 | 2012 |
Investigating the effects of consumer innovativeness on shape of consideration sets: focusing on comparison between consideration sets of innovators and non-innovators H Jung, W Kim Advances in Consumer Research 32, 212-218, 2005 | 22 | 2005 |
Consumer innovativeness: a domain-specific perspective of information acquisition and choice W Kim, JM Hunt, RA Lancioni Journal of Global Scholars of Marketing Science 25 (1), 17-36, 2015 | 20 | 2015 |
Consumer innovativeness and international consumer behavior: Comments and extensions W Kim, CA Di Benedetto, JM Hunt Journal of Global Scholars of Marketing Science 27 (3), 184-194, 2017 | 13 | 2017 |
소비자 혁신성과 고려제품군 형태간의 관계에 관한 연구 정헌수, 김우양 소비자학연구 14 (4), 45-72, 2003 | 13 | 2003 |
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory W Kim, DA Hantula, A Di Benedetto Asia Pacific Journal of Marketing and Logistics 34 (10), 2237-2268, 2022 | 7 | 2022 |
A Theoretical Framework of Sports Team’s Well-Being: An Integrative Perspective of Emotional Intelligence and Equivocality on Trust and Happiness D Sannes, W Kim Atlantic Marketing Journal 7 (1), 67-87, 2018 | 6 | 2018 |
Consumers as inforagers W Kim, DA Hantula The Routledge Companion to Consumer Behavior Analysis, 332-353, 2015 | 5 | 2015 |
혁신소비자와 비 혁신소비자의 소비자고려행위에 관한 탐색적 연구 김우양 건국대학교 대학원 석사학위 논문, 2003 | 5 | 2003 |
Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market HS An, W Kim, CA Di Benedetto Atlantic Marketing Association Conference, 191-194, 2020 | 3 | 2020 |
The role of foraging theory in information overload paradigm: Consumer perception of online information structures among goods and services W Kim, DA Hantula, CA Di Benedetto Global Marketing Conference, 327-328, 2016 | 3 | 2016 |
Effective Destination Promotion in Rural Communities: Management and Marketing Approaches K La Venture, W Kim Atlantic Marketing Association Conference, 264-267, 2019 | 2 | 2019 |
Consumers as inforagers: Ecological information foraging under information overload paradigm–an integrative perspective between Darwinism and non-Darwinism W Kim Temple University, 2014 | 2 | 2014 |
Sports Team’s Well-being: An Integrative Perspective of the Role of Conflict and Emotional Intelligence on Trust and Happiness D Sannes, W Kim Atlantic Marketing Association Conference, 371-376, 2017 | 1 | 2017 |
Health Disparities: The Influence of Black Celebrity Endorsers and Social Media Influencers on Consumption Habits among African American Consumers DA Cake, W Kim | | 2024 |
An Exploratory Study of Marketing Students’ Perception of ChatGPT: Thank You for Help! But I Am Also Worried K La Venture, HS An, W Kim | | 2024 |
Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention W Kim, DA Cake, HS An | | 2023 |
문화마케팅 관점에서의 한류문화 수용확산을 위한 최첨단기술의 탐색, 적용 및 연구 방향 이청림, 이왕우, 김우양 혁신클러스터연구 12 (2), 69-93, 2022 | | 2022 |
The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior DA Cake, V Agrawal, D Johansen, W Kim Association of Marketing Theory and Practice Proceedings 2022, 48, 2022 | | 2022 |