| The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers D Alfakhri, D Harness, J Nicholson, T Harness Journal of Business Research 85, 523-531, 2018 | 151 | 2018 |
| Purchasing and marketing of social and environmental sustainability for high-tech medical equipment A Lindgreen, M Antioco, D Harness, R Van der Sloot Journal of business ethics 85, 445-462, 2009 | 102 | 2009 |
| Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism K Dunn, D Harness Journal of marketing management 34 (17-18), 1503-1529, 2018 | 79 | 2018 |
| The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs D Harness, C Ranaweera, H Karjaluoto, C Jayawardhena Industrial Marketing Management 75, 17-30, 2018 | 74 | 2018 |
| The role of ‘high potentials’ in integrating and implementing corporate social responsibility A Lindgreen, V Swaen, D Harness, M Hoffmann Journal of Business Ethics 99, 73-91, 2011 | 53 | 2011 |
| Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR K Dunn, D Harness Journal of marketing management 35 (9-10), 886-915, 2019 | 52 | 2019 |
| Unlocking behaviors of long-term service consumers: the role of action inertia M Leppäniemi, C Jayawardhena, H Karjaluoto, D Harness Journal of Service Theory and Practice 27 (1), 270-291, 2017 | 41 | 2017 |
| The identification of weak products revisited DR Harness, NE Marr, T Goy Journal of Product & Brand Management 7 (4), 319-335, 1998 | 40 | 1998 |
| Product deletion: a financial services perspective DR Harness, S Mackay International Journal of Bank Marketing 15 (1), 4-12, 1997 | 29 | 1997 |
| Strategies for eliminating a financial services product DR Harness, NE Marr Journal of Product & Brand Management 10 (7), 423-438, 2001 | 24 | 2001 |
| Product elimination: a financial services model DR Harness International Journal of Bank Marketing 22 (3), 161-179, 2004 | 22 | 2004 |
| The new customer relationship management tool–product elimination? D Harness, T Harness The Service Industries Journal 24 (2), 67-80, 2004 | 20 | 2004 |
| A comparison of product elimination success factors in the UK banking, building society and insurance sectors DR Harness, NE Marr International Journal of Bank Marketing 22 (2), 126-143, 2004 | 18 | 2004 |
| The end stage of a financial service product DR Harness Journal of Financial Services Marketing 7, 220-229, 2003 | 16 | 2003 |
| Intergenerational spaces: citizens, political marketing and conceptualising trust in a transitional democracy I Susila, D Dean, D Harness Journal of Marketing Management 31 (9-10), 970-995, 2015 | 15 | 2015 |
| Can product elimination support post-downsizing success aspirations? DR Harness, T Harness Journal of General Management 38 (2), 39-60, 2012 | 14 | 2012 |
| The causes of product elimination in the financial services industry DR Harness, NE Marr Journal of Financial Services Marketing 4 (3), 203-219, 2000 | 12 | 2000 |
| The stages of financial services product elimination T Harness, DR Harness Journal of Financial Services Marketing 12, 197-207, 2007 | 10 | 2007 |
| Managing sport products and services D Harness, T Harness The Marketing of Sport, 158-185, 2007 | 10 | 2007 |
| Product elimination: A barrier to successful financial service sector company mergers? D Harness, N Marr Journal of financial services marketing 6, 67-76, 2001 | 5 | 2001 |
