Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention JD Patel, DD Gadhavi, YS Shukla International Review on Public and Nonprofit Marketing 14, 1-18, 2017 | 199 | 2017 |
E-Payment: Buzz Word or Reality DDG Vishal Acharya, S. O. Junare International Journal of Recent Technology and Engineering (IJRTE) 8 (3S2 …, 2019 | 35* | 2019 |
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour JD Patel, N Bhatt, Y Shukla, D Gadhavi Journal of Retailing and Consumer Services 26, 97-103, 2015 | 27 | 2015 |
Effect of cause-related marketing on corporate image and purchase intention: evidence from India KL Rathod, DD Gadhavi, YS Shukla International Journal of Business and Emerging Markets 2 6 (3), 230-246, 2014 | 13 | 2014 |
Moderating role of cause related marketing campaign between attitude towards products and purchase intention: An experimental analysis DD Gadhavi, YS Shukla, JD Patel Indian Journal of Marketing 44 (3), 35-42, 2014 | 11 | 2014 |
Employee Wellbeing and Employee's Happiness: A Study of an Indian University DT Dharmesh Gadhavi, Abhishek Parikh, Vipul Patel, Nirav Joshi Academy of Strategic Management Journal 20 (6S), 1-11, 2021 | 10 | 2021 |
Role of information of service quality in formation of behavioural intention among students: Empirical analysis in university settings DD Gadhavi, JD Patel, YS Shukla International Journal of Services, Economics and Management 9 (1), 61-76, 2018 | 6 | 2018 |
Consumers’ attitude and purchase intention towards counterfeit of luxury brands A Modi, JD Patel, YS Shukla, DD Gadhavi International Journal of Business and Emerging Markets 2 6 (3), 203-216, 2014 | 6 | 2014 |
Studying How Satisfied Users Are With The Quality Of E-Services With Reference To The Gujarat Banking Sector K Modi, D Thaker, V Subramanian, D Gadhavi Journal of Namibian Studies: History Politics Culture 34, 2410-2426, 2023 | | 2023 |
Consumer Shopping Behaviour towards Reliance Retail: Evaluation of Product and Store Attributes DG Haresh Oza,Dr. Shiladiya Verma, Dr. Ravi Chatterjee Jour of Adv Research in Dynamical & Control 12 (7 special issue), 2283-2289, 2020 | | 2020 |
Consumers' Responses to Cause-related Mark Consumers' Responses to Cause-related Marketing JD Patel, DD Gadhavi, YS Shukla LISTENING TO CONSUMERS OF EMERGING MARKETS, 60, 2014 | | 2014 |
A STUDY TO ANALYSE SATISFACTION OF TEACHERS AMONG INDIAN UNIVERSITIES AND COLLEGES D Gadhavi, V Acharya, D Thaker Global Journal of Arts and Management 2 (2), 129-132, 2012 | | 2012 |
Measuring Employees’ Brand Commitment in Universities Settings J Patel, D Gadhavi, Y Shukla | | |