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Citations per year
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Cited by
All
Since 2019
Citations
15
15
h-index
2
2
i10-index
0
0
0
8
4
2022
2023
2024
2
6
7
Co-authors
Montserrat Peñarroya-Farell
Profesora de Digital Business & Marketing Digital, La Salle Campus Barcelona - Universitat Ramon
Verified email at salle.url.edu
Francesc Miralles
Verified email at salle.url.edu
Pilar López Belbeze
Titular de Universidad - Departamento de Empresa-UAB
Verified email at uab.cat
Joan Llonch Andreu
Professor of marketing
Verified email at uab.cat
Follow
Maryam Vaziri
PhD. International Doctorate in Entrepreneurship and Management
Verified email at salle.url.edu
international marketing
consumer behavior
brand
G. Artificial Intellegence
Articles
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Co-authors
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Cited by
Year
Open and sustainable business model innovation: An intention-based perspective from the Spanish cultural firms
M Peñarroya-Farell, F Miralles, M Vaziri
Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100036
, 2023
8
2023
Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
M Vaziri, J Llonch-Andreu, P López-Belbeze
Journal of Islamic Marketing 14 (1), 1-22
, 2023
7
2023
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