Maryam Vaziri - Google Scholar

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Citations	15	15
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Co-authors

Montserrat Peñarroya-FarellProfesora de Digital Business & Marketing Digital, La Salle Campus Barcelona - Universitat RamonVerified email at salle.url.edu
Francesc MirallesVerified email at salle.url.edu
Pilar López BelbezeTitular de Universidad - Departamento de Empresa-UABVerified email at uab.cat
Joan Llonch AndreuProfessor of marketingVerified email at uab.cat

Maryam Vaziri

Maryam Vaziri

PhD. International Doctorate in Entrepreneurship and Management

Verified email at salle.url.edu

international marketing consumer behavior brand G. Artificial Intellegence


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Open and sustainable business model innovation: An intention-based perspective from the Spanish cultural firms M Peñarroya-Farell, F Miralles, M Vaziri Journal of Open Innovation: Technology, Market, and Complexity 9 (2), 100036, 2023	8	2023
Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country M Vaziri, J Llonch-Andreu, P López-Belbeze Journal of Islamic Marketing 14 (1), 1-22, 2023	7	2023

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