| Research Universities in Malaysia: What Beholds?. NM Sheriff, N Abdullah Asian Journal of University Education 13 (2), 35-50, 2017 | 37 | 2017 |
| The effect of internal marketing on organizational commitment: an empirical study in banking sector in Yemen W Ismail, NM Sheriff Polish journal of management studies 15 (1), 88-98, 2017 | 37 | 2017 |
| Students' need recognition for higher education at private colleges in Malaysia: an exploratory perspective FH Hassan, NM Sheriff Sunway Academic Journal 3, 61-71, 2006 | 35 | 2006 |
| Accentuating customer engagement, visual presentation and copywriting for effective social media marketing: A case study NM Sheriff, AS Zulkifli, W Othman International Journal of Academic Research in Business and Social Sciences 8 …, 2019 | 18 | 2019 |
| Impact of internal marketing on job satisfaction among bank employees in Yemen W Ismail, NM Sheriff Journal of Marketing 4 (2), 210-227, 2016 | 14 | 2016 |
| Internet service features and satisfaction among internet banking users AR Abdullah, NSM Som, A Ibrahim, NM Sheriff Journal of Management Research 7 (2), 400, 2015 | 9 | 2015 |
| Student satisfaction formation: Linkage between information satisfaction and college choice satisfaction N Ismail, FH Hassan, NM Sheriff Leading Issues in Leading Issues in Business and Management Research 2, 81, 2015 | 8 | 2015 |
| Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective NM Sheriff, AS Zulkifli, WNSW Othman Journal of Academia 6 (2), 28-37, 2018 | 7 | 2018 |
| Coffee marketing: What matters to coffee drinkers? N Mohamad Sheriff, H Ismail, ZI Abu Bakar, D Damain Jurnal Intelek 10 (2), 15-29, 2016 | 7 | 2016 |
| Internationalisation of Malaysian universities: a case study of the National University of Malaysia N Azman Asian Journal of University Education (AJUE) 2 (2), 1-23, 2006 | 6 | 2006 |
| Validation of measurement model of internal marketing in banking sector in Yemen W Ismail, N Sheriff International Academic Research Journal of Social Science 1 (2), 131-138, 2015 | 5 | 2015 |
| Evolution and Challenges of Premium Music Streaming Service: A Preliminary Perspective NI Roslan, SZ Sahak, NM Sheriff Journal of Marketing Management and Consumer Behavior 4 (2), 2022 | 4 | 2022 |
| Effect of supervisor quality and teaching quality on students' satisfaction and loyalty in Malaysian research university N Abdullah, NM Sheriff, NM Daud Advances in Natural & Applied Sciences 6 (8), 1428-1437, 2012 | 4 | 2012 |
| Dimensions of Sports and Recreational Service Quality Influencing Fitness Centre’s Member Satisfaction NM Sheriff, SZ Sahak, FNFM Razali, NNM Fadzli, NN Japri Jurnal Intelek 17 (2), 168-179, 2022 | 2 | 2022 |
| Evaluation of the Perceived Effects of Management Training Programmes for Commercial Bank Managers in Peninsular Malaysia NM Sheriff Universiti Pertanian Malaysia, 1994 | 2 | 1994 |
| Determinants of satisfaction for automotive after sales service quality: a preliminary application of AutoSERVPERF Model N Mohamad Sheriff, NI Roslan, Y Yusoff Jurnal Intelek 15 (2), 197-208, 2020 | 1 | 2020 |
| Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective N Sheriff Asian Journal of University Education 3 (1), p133-144, 2007 | 1 | 2007 |
| Visitor-Centric Marketing Approach Driving Theme Park Customer Patronage: Unveiling the Post Covid-19 Pandemic Perspective NM Sheriff, SZ Sahak, RNDRE Ishamuddin, SN Sulaiman Jurnal Intelek 19 (1), 186-196, 2024 | | 2024 |
| Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective N Mohamad Sheriff, SZ Sahak, RND Raja Ezar Ishamuddin, SN Sulaiman Jurnal Intelek 19 (1), 186-196, 2024 | | 2024 |
| Multi-Dimensional Risk Components Influencing Hotel Patronage Decision NM Sheriff, SZ Sahak, PM Kasi, NA Shaharuddin Jurnal Intelek 18 (1), 202-211, 2023 | | 2023 |
