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Y.M. Liyanapathirana
Y.M. Liyanapathirana
Lecturer (Probationary)
Verified email at mgt.ruh.ac.lk
Title
Cited by
Cited by
Year
Viral Marketing and Impulse Buying the Role of Online Trust in a Pandemic
Y Liyanapathirana
Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021
22021
M-payment adoption in smes; virtual entrepreneurs
I Chandradasa, Y Liyanapathirana
Business Research Unit (BRU), 2021
12021
viral marketing and impulse buying with the mediating effect of online trust during the covid-19 pandemic
YM Liyanapathirana
10th International Conference on Management and Economics, 2021
2021
Impact of experiential marketing on customer satisfaction with reference to restaurant sector in Sri Lanka
NGPK Liyanapathirana Y.M.
Proceeding of the 5th Interdisciplinary Conference of Management Researchers …, 2020
2020
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Articles 1–4