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Felipe M. Affonso
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Year
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
A Kim, FM Affonso, J Laran, KM Durante
Journal of Marketing 85 (4), 141-157, 2021
362021
The Importance of Advertising Skepticism for Brand Extension Appeals
JMC Hernandez, SA Wright, FM Affonso
Psychology & Marketing 36 (7), 687-699, 2019
172019
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
FM Affonso, C Janiszewski
Journal of Marketing 87 (5), 736-754, 2023
92023
Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
FM Affonso, C Janiszewski, JR Bettman
Journal of Consumer Psychology 31 (2), 217-239, 2021
72021
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Articles 1–4