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Michael Barone
Michael Barone
Professor of Marketing, University of Louisville
Verified email at louisville.edu
Title
Cited by
Cited by
Year
The influence of cause-related marketing on consumer choice: does one good turn deserve another?
MJ Barone, AD Miyazaki, KA Taylor
Journal of the academy of marketing Science 28 (2), 248-262, 2000
18122000
Consumer response to retailer use of cause-related marketing: Is more fit better?
MJ Barone, AT Norman, AD Miyazaki
Journal of retailing 83 (4), 437-445, 2007
6742007
The influence of positive mood on brand extension evaluations
MJ Barone, PW Miniard, JB Romeo
Journal of consumer Research 26 (4), 386-400, 2000
5142000
Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions
KP Winterich, MJ Barone
Journal of Marketing Research 48 (5), 855-868, 2011
3102011
Does exclusivity always pay off? Exclusive price promotions and consumer response
MJ Barone, T Roy
Journal of Marketing 74 (2), 121-132, 2010
2342010
The interactive effects of mood and involvement on brand extension evaluations
MJ Barone
Journal of Consumer Psychology 15 (3), 263-270, 2005
1112005
How and when factual ad claims mislead consumers: Examining the deceptive consequences of copyŚ copy interactions for partial comparative advertisements
MJ Barone, PW Miniard
Journal of Marketing Research 36 (1), 58-74, 1999
1061999
Product ownership as a moderator of self-congruity effects
MJ Barone, TA Shimp, DE Sprott
Marketing Letters 10 (1), 75-86, 1999
1051999
Mood and brand extension judgments: Asymmetric effects for desirable versus undesirable brands
MJ Barone, PW Miniard
Journal of Consumer Psychology 12 (4), 283-290, 2002
1002002
When persuasion goes undetected: The case of comparative advertising
RL Rose, PW Miniard, MJ Barone, KC Manning, BD Till
Journal of Marketing Research 30 (3), 315-330, 1993
1001993
The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective
MJ Barone, T Roy
Journal of Consumer Psychology 20 (1), 78-89, 2010
892010
Emerging issues for geographical indication branding strategies
S Agarwal, MJ Barone
852005
A further assessment of indirect comparative advertising claims of superiority over all competitors
PW Miniard, MJ Barone, RL Rose, KC Manning
Journal of Advertising 35 (4), 53-64, 2006
832006
On the need for relative measures when assessing comparative advertising effects
PW Miniard, RL Rose, MJ Barone, KC Manning
Journal of Advertising 22 (3), 41-57, 1993
831993
The innovator's license: A latitude to deviate from category norms
MJ Barone, RD Jewell
Journal of Marketing 77 (1), 120-134, 2013
822013
Consumer response to retailers’ use of partially comparative pricing
MJ Barone, KC Manning, PW Miniard
Journal of Marketing 68 (3), 37-47, 2004
782004
Advertising signaling effects for new brands: The moderating role of perceived brand differences
MJ Barone, VA Taylor, JE Urbany
Journal of Marketing Theory and Practice 13 (1), 1-13, 2005
772005
The facilitating influence of consumer knowledge on the effectiveness of daily value reference information
F Li, PW Miniard, MJ Barone
Journal of the Academy of Marketing Science 28, 425-436, 2000
742000
Another look at the impact of reference information on consumer impressions of nutrition information
MJ Barone, RL Rose, KC Manning, PW Miniard
Journal of Public Policy & Marketing 15 (1), 55-62, 1996
701996
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
MJ Barone, KM Palan, PW Miniard
Journal of Advertising 33 (1), 19-28, 2004
582004
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