| Consumer decision-making models within the discipline of consumer science: a critical approach AC Erasmus, E Boshoff, GG Rousseau Journal of Consumer Sciences 29, 2001 | 430 | 2001 |
| The potential of using script theory in consumer behaviour research AC Erasmus, E Bishoff, GG Rousseau Journal of Consumer Sciences 30, 2002 | 75 | 2002 |
| A critical review of the significance of food labelling during consumer decision making N Prinsloo, D Van der Merwe, M Bosman, AC Erasmus Journal of Consumer Sciences 40, 2012 | 67 | 2012 |
| Significance of environmental sustainability issues in consumers' choice of major household appliances in South Africa NC Sonnenberg, AC Erasmus, S Donoghue International Journal of Consumer Studies 35 (2), 153-163, 2011 | 56 | 2011 |
| Status consciousness and knowledge as potential impediments of households' sustainable consumption practices of fresh produce amidst times of climate change NJMM Marx‐Pienaar, AC Erasmus International Journal of Consumer Studies 38 (4), 419-426, 2014 | 45 | 2014 |
| Consumers׳ perception of the complexity of selected household purchase decisions AC Erasmus, S Donoghue, T Dobbelstein Journal of Retailing and Consumer Services 21 (3), 293-305, 2014 | 44 | 2014 |
| Consumers’ preferences for eco‐friendly appliances in an emerging market context NC Sonnenberg, AC Erasmus, A Schreuder International Journal of Consumer Studies 38 (5), 559-569, 2014 | 36 | 2014 |
| Customers' judgment of the customer service in appliance sales departments in an emerging economy A Gothan, AC Erasmus International journal of consumer studies 32 (6), 639-647, 2008 | 34 | 2008 |
| Consumer behaviour: South African psychology and marketing applications M Mpinganjira, MAO Dos Santos, E Botha, DA Du Toit, A Erasmus, ... Oxford University Press, 2013 | 33 | 2013 |
| Consumers' preferences for private and national brand food products L Wyma, D Van der Merwe, MJC Bosman, AC Erasmus, H Strydom, ... International Journal of Consumer Studies 36 (4), 432-439, 2012 | 31 | 2012 |
| Consumers’ prepurchase satisfaction with the attributes and information of food labels N Van der Colff, D Van der Merwe, M Bosman, A Erasmus, S Ellis International Journal of Consumer Studies 40 (2), 220-228, 2016 | 28 | 2016 |
| The power of food images to communicate important information to consumers H Fisher, G du Rand, A Erasmus International Journal of Consumer Studies 36 (4), 440-450, 2012 | 27 | 2012 |
| Idiosyncratic use of credit facilities by consumers in an emerging economy AC Erasmus, GQ Mathunjwa International Journal of Consumer Studies 35 (3), 359-371, 2011 | 25 | 2011 |
| Female customers' expectation of the service offering and their perception of the service quality in an emerging clothing market AC Erasmus, A Grabowski International Journal of Consumer Studies 37 (1), 2-12, 2013 | 23 | 2013 |
| Store cards: is it a matter of convenience or is the facility used to sustain lavish consumption? AC Erasmus, K Lebani International journal of consumer studies 32 (3), 211-221, 2008 | 23 | 2008 |
| The paradox of progress: inexperienced consumers’ choice of major household appliances AC Erasmus, MM Makgopa, MG Kachale Journal of Consumer Sciences 33, 2005 | 23 | 2005 |
| An evaluation of the customer service in supermarkets in Pretoria East, Tshwane Metropolis, South Africa NJMM Marx, AC Erasmus Journal of Consumer Sciences 34, 2006 | 21 | 2006 |
| Resistance Status of Busseola fusca (Lepidoptera: Noctuidae) Populations to Single- and Stacked-Gene Bt Maize in South Africa E Strydom, A Erasmus, H Du Plessis, J Van den Berg Journal of economic entomology 112 (1), 305-315, 2019 | 20 | 2019 |
| Monitoring resistance to Bt maize in field populations of Busseola fusca (Fuller) (Lepidoptera: Noctuidae) from smallholder farms in the Eastern Cape Province of … DA Kotey, A Obi, Y Assefa, A Erasmus, J Van den Berg African Entomology 25 (1), 200-209, 2017 | 20 | 2017 |
| Young adults’ consideration of their food choices a propos consequences for their future health H Fisher, AC Erasmus, AT Viljoen International Journal of Consumer Studies 40 (4), 475-483, 2016 | 20 | 2016 |
