| Gender jeopardy in financial risk taking X He, JJ Inman, V Mittal Journal of Marketing Research 45 (4), 414-424, 2008 | 185 | 2008 |
| Millennials and organizational citizenship behavior: The role of job crafting and career anchor on service B Gong, RA Greenwood, D Hoyte, A Ramkissoon, X He Management Research Review 41 (7), 774-788, 2018 | 110 | 2018 |
| The effect of decision risk and project stage on escalation of commitment X He, V Mittal Organizational Behavior and Human Decision Processes 103 (2), 225-237, 2007 | 104 | 2007 |
| Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles M Morrin, J Jacoby, GV Johar, X He, A Kuss, D Mazursky Journal of Consumer Research 29 (2), 188-198, 2002 | 63 | 2002 |
| Guanxi and Trust in Strategic Alliances B Gong, X He, HM Hsu Journal of Management History 19 (3), 362-376, 2013 | 28 | 2013 |
| Examining the Effect of Smile Intensity on Age Perceptions Z Wang, X He, F Liu Psychological Reports 117 (1), 188-205, 2015 | 27 | 2015 |
| When Perfectionism Leads to Imperfect Consumer Choices: The Role of Dichotomous Thinking X He Journal of Consumer Psychology 26 (1), 98-104, 2016 | 23 | 2016 |
| Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluation S Lee, Z Johnson, X He Advances in Consumer Research 36, 1013-1014, 2009 | 22 | 2009 |
| Satisfaction—repurchase intentions relationship: Exploring the contingent roles of consideration set size and Price consciousness V Bindroo, X He, R Echambadi Customer Needs and Solutions 3, 115-125, 2016 | 17 | 2016 |
| From Similitude to Success: The Effects of Facial Resemblance on Perceptions of Team Effectiveness Z Wang, X He, F Liu Journal of Experimental Psychology: Applied 22 (1), 48-58, 2016 | 8 | 2016 |
| Empathy, Donation, and the Moderating Role of Psychological Distance J Paniculangara, X He Advances in Consumer Research 40, 250-254, 2012 | 8 | 2012 |
| Millennials and organizational citizenship behavior: MRN G Baiyun, RA Greenwood, D Hoyte, R Arlene, X He Management Research Review 41 (7), 774-788, 2018 | 6 | 2018 |
| The tale of uncertain choices: inclusion versus exclusion R Ganesh Pillai, X He, R Echambadi Thinking & Reasoning 25 (4), 449-476, 2019 | 2 | 2019 |
| The Interplay of Brand Origin and Product Origin on Persuasion S Lee, X He Asian Journal of Marketing 8 (1), 44-53, 2014 | 1 | 2014 |
| Managing risk taking in investment decisions X He University of Pittsburgh, 2004 | 1 | 2004 |
| The Effect of Social Distance on Donations to Care Versus Cure: An Abstract L Boman, X He Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Millennials at Work: Altruism and Organizational Citizenship Behavior B Gong, RA Greenwood, DS Hoyte, A Ramkissoon, X He | | 2016 |
| A Three-Year Effect: Impact of Smile Strength on Perceived Age Z Wang, X He, F Liu AMA Winter Marketing Educators’ Conference Proceeding 25, C78-C79, 2014 | | 2014 |
| Affect, Cognition, and Consumer Charity: The Moderating Role of Social Distance J Paniculangara, X He Advances in Consumer Research 39, 773-774, 2011 | | 2011 |
| The Consequence of Screening Strategies on Decision Accuracy: The Roles of Perceived Uncertainty and Consideration Set Size RG Pillai, X He, R Echambadi Advances in Consumer Research 38, 757-758, 2011 | | 2011 |
