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Seyedeh Masoumeh Ghamkhari
Seyedeh Masoumeh Ghamkhari
Assistant Professor, PNU University
Verified email at pnu.ac.ir - Homepage
Title
Cited by
Cited by
Year
The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance
M Fani, SM Ghamkhari, N Rasouli, MA Torabi
Consumer Behavior Studies Journal 10 (1), 1-25, 2023
22023
The Mediator Function of Competent-Phobia on the Relationship Between Organizational Turnery and Staff Performance
M Fani, MA Torabi, M Moghaddam, SM Ghamkhari, H Heydari
Cultural Studies 8 (3), 57-65, 2021
22021
Investigating the Effect of Sales Marketing Flexibility on Sales Marketing Results with Models of Environmental Dynamics and Speed of Flexibility (Case Study: Ghasem Hamedan …
SM Ghamkhari, SH Jafar Abadi, F Saeedei Rad
Journal of Intelligent Marketing Management 2 (6), 37-52, 2022
12022
The Effect of Talent Management Strategies on Innovation Performance with Mediating Role of Entrepreneurial Tendency and Moderating Entrepreneurial Leadership in Knowledge …
A Bahmani, SM Ghamkhari, G Dinarvand
Innovation Management in Defensive Organizations 4 (4), 143-162, 2021
12021
Providing a Model of Strategic Agility Determining its Status in Knowledge-Based Industries
SM Ghamkhari
Public Organizations Management 9 (2), 137-152, 2021
12021
The effect of student's attitudes toward entrepreneurship education with respect to the moderating role of gender and family background
SM Ghamkhari
Iranian journal of educational sociology 3 (3), 9-18, 2020
12020
Conceptual model of consumer nationalism with emphasis on resistance economics using metasynthesis and fuzzy Delphi approach
S Khavari, MH Hosseini, SM Khademi, SM Ghamkhari
Consumer Behavior Studies Journal, 5-5, 2024
2024
Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of …
SM Ghamkhari, L Pour Ali Ganji
Journal of Intelligent Marketing Management 4 (2), 66-87, 2023
2023
Designing a homogeneous heterogeneous ecosystem model in the tourism industry
M Fouladchang, M Hosseini, MM Parhizgar, SM Ghamkhari
Journal of Advertising and Sales Management 4 (1), 351-364, 2023
2023
Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles
M Fani, MA Torabi, SM Ghamkhari
Journal of Business Administration Researches 14 (30), 57-83, 2023
2023
Designing a SOR-based gamification marketing model with a structural equation approach
M Ghods, SM Ghamkhari, M Zakipour
Journal of Advertising and Sales Management 3 (3), 2022
2022
بررسی تاثیر باور های مذهبی و وجدان کاری بر تعهد سازمانی کارکنان بیمارستان امام خمینی شهرستان آمل
غمخواری, سیده معصومه, فاضلی کبریا, حامد, بهمنی
سبک زندگی اسلامی با محوریت سلامت 6, 0-0, 2022
2022
Investigating the Effect of Religious Beliefs and Work Conscience on the Organizational Commitment of Imam Khomeini Hospital Staff in Amol City
SM Ghamkhari, H Fazeli, A Bahmani
Journal of Islamic Life Style Volume 6 (1), 2022
2022
Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique
MM Parhizgar, T Alizadeh HosseinHajlou, MT Amini, SM Ghamkhari
Journal of Advertising and Sales Management 3 (2), 122-139, 2022
2022
Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food …
SM Ghamkhari, T Azizi Kadem
Journal of Intelligent Marketing Management 3 (2), 62-87, 2022
2022
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity
M Fani, SM Ghamkhari, MA Torabi
Journal of Business Management Perspective 21 (49), 169-201, 2022
2022
Investigating the Impact of Perceived Security on Electronic Trust and Operational Intention with the Mediating Role of Usage Attitude and Behavioral Intention
SM Ghamkhari, F Saeedei Rad, SH Jafar Abadi
Journal of Intelligent Marketing Management 2 (6), 21-36, 2022
2022
Investigating the effect of perceived internet interaction dimensions on users' continuous use intention with the mediating roles of aesthetics, perceived attractiveness and …
SM Ghamkhari, Z Rostaee
Journal of Intelligent Marketing Management 2 (4), 30-65, 2021
2021
ارائه مدل چابکی استراتژیک و تعیین وضعیت آن در صنایع دانشبنیان
غمخواری, سیده معصومه
مدیریت سازمانهای دولتی 9 (شماره 2 (پیاپی 34)), 137-152, 2021
2021
The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance
SM Ghamkhari, E Mollaei, N Rasouli, MA Torabi
Commercial Strategies 17 (16), 14-1, 2021
2021
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