| Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services K Yang Journal of consumer marketing 27 (3), 262-270, 2010 | 596 | 2010 |
| Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior K Yang Journal of Retailing and Consumer Services 19 (5), 484-491, 2012 | 391 | 2012 |
| The moderating role of consumer technology anxiety in mobile shopping adoption: Differential effects of facilitating conditions and social influences K Yang, JC Forney Journal of Electronic Commerce Research 14 (4), 334, 2013 | 389 | 2013 |
| The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers K Yang, LD Jolly Journal of Retailing and Consumer services 16 (6), 502-508, 2009 | 312 | 2009 |
| Mobile shopping motivation: an application of multiple discriminant analysis K Yang, HY Kim International Journal of Retail & Distribution Management 40 (10), 778-789, 2012 | 271 | 2012 |
| Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory J Kim, K Yang, J Min, B White International Journal of Consumer Studies 46 (2), 558-574, 2022 | 206 | 2022 |
| Interpersonal service quality, self-service technology (SST) service quality, and retail patronage HJ Lee, K Yang Journal of Retailing and Consumer Services 20 (1), 51-57, 2013 | 192 | 2013 |
| Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers K Yang, LD Jolly Journal of consumer marketing 25 (5), 272-280, 2008 | 184 | 2008 |
| Gender differences in using mobile data services: utilitarian and hedonic value approaches K Yang, HJ Lee Journal of Research in Interactive Marketing 4 (2), 142-156, 2010 | 181 | 2010 |
| Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation K Yang, X Li, HJ Kim, YH Kim Journal of Retailing and Consumer Services 24, 1-9, 2015 | 174 | 2015 |
| The effects of technology self-efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers K Yang Journal of International Consumer Marketing 22 (2), 117-127, 2010 | 99 | 2010 |
| Effects of retailers’ service quality and legitimacy on behavioral intention: the role of emotions during COVID-19 K Yang, J Kim, J Min, A Hernandez-Calderon The Service Industries Journal 41 (1-2), 84-106, 2021 | 95 | 2021 |
| Online retailer reputation and consumer response: examining cross cultural differences J Kim, K Yang, B Yong Kim International Journal of Retail & Distribution Management 41 (9), 688-705, 2013 | 80 | 2013 |
| The effects of customized site features on internet apparel shopping K Yang, AP Young Journal of Fashion Marketing and Management: An International Journal 13 (1 …, 2009 | 64 | 2009 |
| The heuristic‐systemic model of sustainability stewardship: Facilitating sustainability values, beliefs and practices with corporate social responsibility drives and eco‐labels … HJ Kim, SH Lee, K Yang International Journal of Consumer Studies 39 (3), 249-260, 2015 | 62 | 2015 |
| The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention YJ Lee, E Haley, K Yang International Journal of Advertising 32 (2), 233-253, 2013 | 61 | 2013 |
| Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (PAD) model K Yang, HJM Kim, J Zimmerman Journal of Fashion Marketing and Management: An International Journal 24 (4 …, 2020 | 56 | 2020 |
| VALUE-ADDED MOBILE DATA SERVICES: THE ANTECEDENT EFFECTS OF CONSUMER VALUE ON USING MOBILE DATA SERVICES. K Yang, LD Jolly International Journal of Mobile Marketing 1 (2), 2006 | 50 | 2006 |
| The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness YJ Lee, E Haley, K Yang Environmental Communication 13 (2), 239-254, 2019 | 43 | 2019 |
| Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level K Yang, JH Min, K Garza-Baker Journal of Vacation Marketing 25 (4), 405-417, 2019 | 40 | 2019 |
Jihye Min, Ph.D.University of North TexasVerified email at unt.edu
