‪Aniket Sengupta‬ - ‪Google Scholar‬

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Co-authors

cao lanlanProfessor of Marketing at NEOMA Business SchoolVerified email at neoma-bs.fr
Min-Young LeeUniversity of KentuckyVerified email at g.uky.edu
RayeCarol CavenderAssistant Professor, University of KentuckyVerified email at uky.edu

Aniket Sengupta

Aniket Sengupta

Assistant Professor of Marketing, University of the Andes

Verified email at uniandes.edu.co

marketing retail brands strategy AI


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns A Sengupta, L Cao International Journal of Retail & Distribution Management 50 (8/9), 1039-1061, 2022	11	2022
Global vs local: Analysis of the consumer-brand relationships in India A Sengupta, S Wesley, RC Cavender, MY Lee International Journal of Retail & Distribution Management 50 (3), 361-376, 2022	7	2022
Brand analyses of global brands versus local brand in Indian apparel consumer market A Sengupta	6	2014
VALUE CREATION OF BUSINESS INTELLIGENCE & ANALYTICS IN RETAILING A Sengupta, L Cao Editors: Christoph Teller, Xavier Brusset and Herbert Kotzab, 286, 0

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Articles 1–4