Engaging consumers through firm-generated content on Instagram E Ballester, C Ruiz, N Rubio Spanish Journal of Marketing-ESIC 25 (3), 355-373, 2021 | 33 | 2021 |
Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits E Ballester, C Ruiz-Mafé, N Rubio International Journal of Contemporary Hospitality Management 35 (6), 2267-2288, 2023 | 13 | 2023 |
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants E Ballester, N Rubio, C Ruiz Journal of Tourism and Services 14 (27), 64-88, 2023 | | 2023 |
The Influence of Culture on Sentiments Expressed in Online Reviews of Eco-Friendly Hotels: The Case Study of Amsterdam. EB Chirica, C Ruiz-Mafé, N Rubio In Philosophy of Artificial Intelligence and Its Place in Society, pp. 115-141, 2023 | | 2023 |
Analysis of the perceived image of green hotels using big data E Ballester, NR Benito, CR Mafé In Narrativas emergentes para la comunicación digital, pp. 867-891, 2022 | | 2022 |