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Estefania Ballester (ORCID 0000-0001-8666-3128)
Estefania Ballester (ORCID 0000-0001-8666-3128)
PI-Invest Formacio Atraccio Talent - Universidad de Valencia
Verified email at uv.es
Title
Cited by
Cited by
Year
Engaging consumers through firm-generated content on Instagram
E Ballester, C Ruiz, N Rubio
Spanish Journal of Marketing-ESIC 25 (3), 355-373, 2021
332021
Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits
E Ballester, C Ruiz-Mafé, N Rubio
International Journal of Contemporary Hospitality Management 35 (6), 2267-2288, 2023
132023
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants
E Ballester, N Rubio, C Ruiz
Journal of Tourism and Services 14 (27), 64-88, 2023
2023
The Influence of Culture on Sentiments Expressed in Online Reviews of Eco-Friendly Hotels: The Case Study of Amsterdam.
EB Chirica, C Ruiz-Mafé, N Rubio
In Philosophy of Artificial Intelligence and Its Place in Society, pp. 115-141, 2023
2023
Analysis of the perceived image of green hotels using big data
E Ballester, NR Benito, CR Mafé
In Narrativas emergentes para la comunicación digital, pp. 867-891, 2022
2022
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