| The Effects of Social Media WOM and Fan Pages on Young Americans’ Intention to Purchase Foreign Pop HS An, C Chung, A Muk International Journal of Business & Applied Sciences 9 (3), 1-16, 2020 | 8 | 2020 |
| Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process A Park, HS An, JM Song, C Chung Asia Pacific Journal of Marketing and Logistics, 2022 | 7 | 2022 |
| Consumers’ adoption of parcel locker service: protection and technology perspectives HS An, A Park, JM Song, C Chung Cogent Business & Management 9 (1), 2144096, 2022 | 6 | 2022 |
| Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market HS An, W Kim, CA Di Benedetto | 3 | 2020 |
| Essays on consumer behavior in contemporary music market in the US: millennial’s perception HS An Rutgers University-Graduate School-Newark, 2018 | 3 | 2018 |
| An Exploratory Study of Marketing Students’ Perception of ChatGPT: Thank You for Help! But I Am Also Worried K La Venture, HS An, W Kim | | 2024 |
| Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention W Kim, DA Cake, HS An | | 2023 |
| THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES W Kim, HS An, QL Li Global Marketing Conference, 1283-1284, 2020 | | 2020 |
| AN EXAMINATION OF YOUNG GENERATIONS’CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS HS An, CA Di Benedetto, DA Hantula, W Kim Global Marketing Conference, 1581-1582, 2020 | | 2020 |
| Breaking the Pop Music Market in the US: Effects of Online Pre-purchase Influences and Acculturation of Asian Consumers on Their Responses to Asian Artists’ Contemporary Pop Music. HS An 2017 44th Annual Conference of Northeast Business & Economics Association, 15-19, 2017 | | 2017 |
Wooyang KimAssociate Professor of Marketing, Paseka School of Business, Minnesota State University-MoorheadVerified email at mnstate.edu
