| A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior KMR Taufique, S Vaithianathan Journal of cleaner production 183, 46-55, 2018 | 466 | 2018 |
| A review of e-commerce literature on India and research agenda for the future S Vaithianathan Electronic Commerce Research 10, 83-97, 2010 | 141 | 2010 |
| Customer personality and relationship satisfaction: Empirical evidence from Indian banking sector V Mishra, S Vaithianathan International Journal of Bank Marketing 33 (2), 122-142, 2015 | 39 | 2015 |
| Meru Cabs: past perfect and future tense S Vaithianathan, KP Bolar Emerald Emerging Markets Case Studies 3 (7), 1-12, 2013 | 12 | 2013 |
| Structural equation modeling (SEM) approach to identify critical success factors of technology transfer: An empirical analysis from Indian context H Purushotham, S Vaithianathan, CS Sunder Advances in Industrial Engineering and Management 4 (2), 123-146, 2015 | 9 | 2015 |
| Literacy and Education in Andhra Pradesh VN Reddy, VR Reddy, RN Rao, S Vaithianathan Human Development in Andhra Pradesh: Experiences, Issues and Challenges …, 2008 | 6 | 2008 |
| Does the cashless transaction work? An analysis of policy challenges in an emerging economy DK Panda, S Reddy, S Vaithianathan Digital Policy, Regulation and Governance 24 (2), 179-198, 2022 | 5 | 2022 |
| Information security issues in global supply chain A Kunnathur, S Vaithianathan Utoledo. Edu, 1-32, 2008 | 5 | 2008 |
| RFID adoption: an exploratory study of issues and concerns AS Kunnathur, S Vaithianathan | 3 | 2008 |
| Understanding the determinants of mobile retailing adoption and usage behaviour S Vaithianathan, V Mishra, A Srivastava International Journal of Electronic Marketing and Retailing 12 (4), 373-393, 2021 | 1 | 2021 |
| Determinants of Global E-Commerce Diffusion: A Cross-Country Analysis. S Vaithianathan IUP Journal of Systems Management 9 (1), 2011 | 1 | 2011 |
| Text analytics approach to streamline hospital operations RR Agnes, S Vaithianathan, EJA Daniel | | |
