| Impact on E-commerce adoption on entrepreneurial orientation and market orientation in business performance of SMEs A Octavia, S Indrawijaya, Y Sriayudha, H Hasbullah Asian Economic and Financial Review 10 (5), 516, 2020 | 94 | 2020 |
| Innovation capability and supply chain management: empirical study of inodonesian tradisional herbal medicine product A Octavia, Y Sriayudha, H Ali International Journal of Supply Chain Management 9 (1), 601-608, 2020 | 36 | 2020 |
| Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone MA Saputra, A Octavia, S Roza, Y Sriayudha Jurnal Samudra Ekonomi Dan Bisnis 10 (1), 2019 | 22 | 2019 |
| Pengaruh experiential marketing terhadap kepuasan konsumen pengguna samsung galaxy tab Y Sriayudha Jurnal Dinamika Manajemen 7 (1), 14-26, 2019 | 18 | 2019 |
| The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises A Octavia, D Dahmiri, P Wijaya, Y Sriayudha Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah 8 (4), 397-404, 2020 | 13 | 2020 |
| Pendampingan manajemen usaha dan penggunaan mesin pengering kerupuk di UKM Pelayangan Kota Jambi A Octavia, Y Sriayudha, F Widiastuti, AP Siregar Jurnal Inovasi, Teknologi Dan Dharma Bagi Masyarakat 1 (1), 1-8, 2019 | 13 | 2019 |
| Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs: An Exploration of the Impact on E-Commerce Adoption Y Sriayudha, A Octavia, S Indrawijaya 8th International Conference of Entrepreneurship and Business Management …, 2020 | 11 | 2020 |
| Entrepreneurial passion, entrepreneurial alertness and Islamic entrepreneurial orientation: Its application to the Muslimah entrepreneur S Roza, Y Sriayudha, A Octavia Dinasti International Journal of Education Management And Social Science 2 …, 2020 | 9 | 2020 |
| Analysis of preferences and consumer behavior of Batik Jambi AT Nofita, Y Sriayudha JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 2 (1), 28-34, 2018 | 8 | 2018 |
| Peningkatan daya saing produk unggulan daerah usaha kerupuk ikan di Kecamatan Pelayangan Seberang Kota Jambi A Octavia, Y Sriayudha, A Perdana Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate …, 2018 | 6 | 2018 |
| Model of marketing performance: Role of innovation capability in women entrepreneurs A Octavia, Y Sriayudha Dinasti International Journal of Management Science 3 (2), 374-384, 2021 | 5 | 2021 |
| Peningkatan Daya Saing Produk Unggulan Daerah Melalui Kegiatan Pelatihan Dan Pendampingan Usaha Kerupuk Ikan Di Kecamatan Pelayangan Seberang Kota Jambi A Octavia, Y Sriayudha, F Widiastuti, A Perdana E-Prosiding PKMCSR, 2018 | 5 | 2018 |
| Development Model of Social Media Marketing–Consumer Loyalty Mediated By Brand Equity and Consumer Response To Fashion Branded Products A Octavia, H Hasbullah, Y Sriayudha Dinasti International Journal of Digital Business Management 2 (1), 20-29, 2020 | 4 | 2020 |
| Selfie marketing and customer loyalty: Mediating role of experiential shopping A Octavia, Y Sriayudha Jurnal Ilmu Manajemen Terapan 1 (3), 231-238, 2020 | 4 | 2020 |
| Peran Kewirausahaan Perempuan, Kewirausahawan Ramah Lingkungan Dan Orientasi Pasar Sebagai Variabel Yang Mempengaruhi Kinerja Pemasaran UMKM A Octavia, Y Sriayudha Jurnal Samudra Ekonomi Dan Bisnis 14 (1), 76-87, 2023 | 3 | 2023 |
| Green purchasing behavior: preferences, attitudes and social values H Ali, A Octavia, Y Sriayudha Dinasti International Journal of Digital Business Management 3 (5), 848-858, 2022 | 2 | 2022 |
| Proses komunikasi pemasaran sebagai variabel intervening pada hubungan kinerja pemasaran UKM dan orientasi inovasi wirausaha perempuan Y Sriayudha, S Roza, A Octavia, GY Rosyid Jurnal Sains Sosio Humaniora 5 (2), 74-82, 2021 | 2 | 2021 |
| Pembuatan Media Promosi Dan Sosialisasi Tentang Mutu Jeruk Gerga Kerinci Di Desa Lolo Gedang Kabupaten Kerinci A Octavia, RTS Ratnawati, D Kurniawan, D Dahmiri, Y Sriayudha Jurnal Karya Abdi Masyarakat 5 (2), 209-212, 2021 | 2 | 2021 |
| Strategi Orientasi Pasar: Konsep dan Implementasinya Bagi Usaha Kecil dan Menengah A Octavia, Y Sriayudha Salim Media Indonesia (SMI), 2020 | 2 | 2020 |
| Entrepreneurial orientation and consumer engagement: the impact of business performance on small and medium enterprises of halal food A Octavia, A Amir, Y Sriayudha, AD Amri Malaysian management journal 23, 87-97, 2019 | 2 | 2019 |
