| Gastro-tourism as destination branding in emerging markets HA Williams, RL Williams Jr, M Omar International Journal of Leisure and Tourism Marketing 4 (1), 1-18, 2014 | 191 | 2014 |
| Attributes of memorable gastro-tourists’ experiences HA Williams, J Yuan, RL Williams Jr Journal of Hospitality & Tourism Research 43 (3), 327-348, 2019 | 155 | 2019 |
| How branding process activities impact brand equity within Higher Education Institutions RL Williams Jr, M Omar Journal of Marketing for Higher Education 24 (1), 1-10, 2014 | 130 | 2014 |
| Global brand market‐entry strategy to manage corporate reputation M Omar, RL Williams Jr, D Lingelbach Journal of Product & Brand Management 18 (3), 177-187, 2009 | 124 | 2009 |
| Branding strategy and consumer high‐technology product D Hamann, RL Williams Jr, M Omar Journal of Product & Brand Management 16 (2), 98-111, 2007 | 118 | 2007 |
| Market orientation and innovators' success: An exploration of the influence of customer and competitor orientation M Lewrick, M Omar, RL Williams Jr Journal of technology management & innovation 6 (3), 48-62, 2011 | 104 | 2011 |
| Applying brand management to higher education through the use of the Brand Flux Model™–the case of Arcadia University RL Williams Jr, M Omar Journal of Marketing for Higher Education 24 (2), 222-242, 2014 | 75 | 2014 |
| Managing and maintaining corporate reputation and brand identity: Haier Group logo M Omar, RL Williams Journal of Brand Management 13, 268-275, 2006 | 40 | 2006 |
| Higher education institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology R Williams Jr, C Osei, M Omar Journal of Marketing for Higher Education 22 (1), 71-81, 2012 | 34 | 2012 |
| Sourcing or selling: The value flame at the base of the pyramid RL Williams Jr, M Omar, J Ensor Marketing Intelligence & Planning 29 (3), 233-246, 2011 | 26 | 2011 |
| Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters M Lewrick, M Omar, R Williams Jr, NC Tjandra, ZC Lee Successful technological integration for competitive advantage in retail …, 2015 | 24 | 2015 |
| The marketing Impact of the principles of renaming within a Higher Education service organization. R Williams, HA Williams, M Omar | 18 | 2013 |
| Renaming service organizations for growth RL Williams, M Omar Presentation at Academy of Marketing 5th International Colloquium: Brand …, 2009 | 16 | 2009 |
| Marketing to the bottom of the pyramid: opportunities in emerging markets M Omar, RL Williams Jr International Journal of Services, Economics and Management 1 (4), 427-446, 2009 | 15 | 2009 |
| The value flame at the base of the pyramid (VFBOP): Identifying and creating a valuable market RL Williams, M Omar, U Rajadhyaksha Interdisciplinary Approaches to Product Design, Innovation, & Branding in …, 2012 | 13 | 2012 |
| Characteristics and practices of gastro-tourists: Application for a 6+ Gastro-cluster destination model HA Williams, J Yuan, R Williams Journal of Gastronomy and Tourism, 2018 | 12* | 2018 |
| How travelers differ in their preferences regarding hotel selection: Empirical evidence from travelers in India R Baber, RPS Kaurav, RL Williams Jr Asian Journal of Tourism and Hospitality Research 8 (1), 1-1, 2016 | 11 | 2016 |
| Runway logic:" Y" Generation Y prefer fashion brand over country-of-origin NC Tjandra, M Omar, RL Williams Jr, J Ensor Transnational Marketing Journal 1 (1), 22–40-22–40, 2013 | 10 | 2013 |
| Vintage marketing differentiation: The origins of marketing and branding strategies RL Williams Jr, HA Williams Springer, 2017 | 9 | 2017 |
| Experiencing-the-experience: An examination of the significance of infrastructure, co-creation and co-branding within the transnational gastronomic tourism industry HA Williams, RL Williams Jr, M Omar Transnational Marketing Journal 2 (1), 21-37, 2014 | 3 | 2014 |
Helena A. WIlliamsMohammed VI Polytechnic University, School of Hospitality Business & Management, MoroccoVerified email at um6p.ma
