| Corporate reputation and competitiveness G Davies, R Chun, RV Da Silva, S Roper Psychology Press, 2003 | 959 | 2003 |
| The personification metaphor as a measurement approach for corporate reputation G Davies, R Chun, RV da Silva, S Roper Corporate reputation review 4 (2), 113-127, 2001 | 542 | 2001 |
| A corporate character scale to assess employee and customer views of organization reputation G Davies, R Chun, RV da Silva, S Roper Corporate reputation review 7 (2), 125-146, 2004 | 480 | 2004 |
| Cognitive, affective attributes and conative, behavioural responses in retail corporate branding RV Da Silva, SFS Alwi Journal of Product & Brand Management, 2006 | 221 | 2006 |
| Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research NS Davcik, RV Da Silva, JF Hair Journal of Product & Brand Management, 2015 | 151 | 2015 |
| Online corporate brand image, satisfaction and loyalty RV Da Silva, SFS Alwi Journal of Brand Management 16 (3), 119-144, 2008 | 141 | 2008 |
| Online brand attributes and online corporate brand images RV Da Silva, SFS Alwi European Journal of Marketing, 2008 | 113 | 2008 |
| Online and offline corporate brand images: do they differ? SFS Alwi, RV Da Silva Corporate Reputation Review 10 (4), 217-244, 2007 | 88 | 2007 |
| Boosting government reputation through CRM R Da Silva, L Batista International journal of public sector management, 2007 | 78 | 2007 |
| Assessing the influence of retail buyer variables on the buying decision‐making process R Da Silva, G Davies, P Naude European Journal of Marketing, 2002 | 67 | 2002 |
| A critical success factor model for CRM implementation RV Da Silva, I Rahimi International Journal of Electronic Customer Relationship Management 1 (1), 3-15, 2007 | 54 | 2007 |
| Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling RV Da Silva, G Davies, P Naudé Industrial Marketing Management 31 (3), 241-252, 2002 | 53 | 2002 |
| Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives O Pesämaa, T Pieper, RV Da Silva, WC Black, JF Hair Jr Journal of Co-operative Organization and Management 1 (2), 81-92, 2013 | 40 | 2013 |
| The link between offline brand attributes and corporate brand image in bookstores RV Da Silva, SFS Alwi Journal of Product & Brand Management, 2008 | 29 | 2008 |
| Environmental business strategy: the Portuguese case RV Da Silva, N Teixeira Business Strategy and the Environment 17 (3), 208-218, 2008 | 25 | 2008 |
| Assessing brand personality associations of top-of-mind wine brands A Brochado, RV da Silva, P LaPlaca International Journal of Wine Business Research, 2015 | 23 | 2015 |
| A Corporate Personality Scale to assess internal and external views of corporate reputation G Davies, R Chun, RV da Silva, S Roper 5th International Conference on Corporate Reputation, Identity …, 2001 | 21 | 2001 |
| Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling RV Silva, G Davies, P Naude Industrial Marketing Management 31 (3), 241-241, 2002 | 18 | 2002 |
| B2B: A paradigm shift from economic exchange to behavioral theory: A quest for better explanations and predictions P LaPlaca, RV da Silva Psychology & Marketing 33 (4), 232-249, 2016 | 15 | 2016 |
| The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image C Burcio, R Silva, MF Salgueiro International Journal Of Business & Economic Development, 1-12, 2014 | 15 | 2014 |
