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Rui Vinhas da Silva
Rui Vinhas da Silva
Professor of Marketing
Dirección de correo verificada de iscte-iul.pt
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Citado por
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Corporate reputation and competitiveness
R Chun, R Da Silva, G Davies, S Roper
Routledge, 2005
13512005
A corporate character scale to assess employee and customer views of organization reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 7, 125-146, 2004
6952004
The personification metaphor as a measurement approach for corporate reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 4, 113-127, 2001
6842001
Towards a unified theory of brand equity: Conceptualizations, taxonomy and avenues for future research
NS Davcik, R Vinhas da Silva, JF Hair
Journal of Product & Brand Management 24 (1), 3-17, 2015
3552015
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
R Vinhas Da Silva, S Faridah Syed Alwi
Journal of Product & Brand Management 15 (5), 293-305, 2006
3012006
Online corporate brand image, satisfaction and loyalty
RV Da Silva, SF Syed Alwi
Journal of Brand Management 16, 119-144, 2008
2372008
Online brand attributes and online corporate brand images
RV Da Silva, SFS Alwi
European Journal of Marketing 42 (9/10), 1039-1058, 2008
1602008
The role of brand equity in a new rebranding strategy of a private label brand
C Marques, RV da Silva, NS Davcik, RT Faria
Journal of Business Research 117, 497-507, 2020
1112020
Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations?
C Marques, RV da Silva, S Antova
Tourism Management 85, 104293, 2021
1082021
Online and offline corporate brand images: do they differ?
SF Syed Alwi, RV Da Silva
Corporate Reputation Review 10, 217-244, 2007
1072007
Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives
O Pesämaa, T Pieper, RV Da Silva, WC Black, JF Hair Jr
Journal of Co-operative Organization and Management 1 (2), 81-92, 2013
962013
Boosting government reputation through CRM
R Da Silva, L Batista
International journal of public sector management 20 (7), 588-607, 2007
932007
Assessing the influence of retail buyer variables on the buying decision‐making process
R Da Silva, G Davies, P Naude
European Journal of Marketing 36 (11/12), 1327-1343, 2002
852002
Post-pandemic recovery strategies: Revitalizing lifestyle entrepreneurship
Á Dias, M Patuleia, R Silva, J Estêvão, MR González-Rodríguez
Journal of Policy Research in Tourism, Leisure and Events 14 (2), 97-114, 2022
812022
A critical success factor model for CRM implementation
RV Da Silva, I Rahimi
International Journal of Electronic Customer Relationship Management 1 (1), 3-15, 2007
732007
Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling
RV Da Silva, G Davies, P Naude
Industrial Marketing Management 31 (3), 241-252, 2002
622002
Selecting lifestyle entrepreneurship recovery strategies: A response to the COVID-19 pandemic
ÁL Dias, R Silva, M Patuleia, J Estêvão, MR González-Rodríguez
Tourism and Hospitality Research 22 (1), 115-121, 2022
602022
Organizational training and organizational commitment: a literature review and conceptual development
Á Dias, R Silva
International Journal of Innovative Science, Engineering & Technology 3 (1 …, 2016
552016
Individual actors and embeddedness in business-to-business interactions
SM Gonçalves, RV da Silva, N Teixeira
Industrial Marketing Management 76, 181-191, 2019
392019
Volunteerism, compassion and religiosity as drivers of donations practices
ME de Abreu, RMS Laureano, RV da Silva, P Dionísio
International Journal of Nonprofit and Voluntary Sector Marketing 20 (3 …, 2015
392015
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