| Are they really green: flipping the second side of green marketing coin-a critical analysis using selected cases S Saxena Amity Global Business Review 10 (4), 110-113, 2015 | 25 | 2015 |
| (Book Chapter) Evolving uncertainty in healthcare service interactions during COVID-19: Artificial Intelligence-a threat or support to value cocreation? S Saxena Cyber-Physical Systems, 93-116, 2022 | 7* | 2022 |
| (Scopus Q3) Consumer value preferences in healthcare: Insights for value-centred management S Saxena, Amritesh, SC Misra Journal of Creating Value 7 (2), 219-231, 2021 | 4 | 2021 |
| (Scopus Q1/ ABDC C) A multi-method bibliometric review of value co-creation research S Saxena, SC Mishra, B Mukerji Management Research Review, 2023 | 2* | 2023 |
| Conceptual paper on study of fmcg & pharmaceutical market: Identifying the differences and similarities S Saxena, S Parmar International Journal of Business and Management Invention 6 (3), 29-31, 2019 | 2 | 2019 |
| (Book Chapter) Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes S Saxena, Amritesh Emerging Ecosystem-Centric Business Models for Sustainable Value Creation, 22-52, 2022 | 1* | 2022 |
| IMPULSE BUYING IN CASE OF ONLINE SHOPPING–EXPLORING THE UNDERLYING REASONS M SINGHAL, S RAJPUT, S SAXENA Innoserve, 2015 | 1 | 2015 |
| (Book Chapter) Social resources and resilient workforce: A qualitative exploration of psycho-social factors in resilient health system S Saxena Managing and Strategising Global Business in Crisis, 157-174, 2023 | | 2023 |
| Value Co-creation by Healthcare consumers: Understanding Resource Dynamics in Special Context of Bottom of pyramid. S Saxena 12th SERVSIG - Reconnect, Rejuvenate, Reshape Conference 2022 (proceeding …, 2022 | | 2022 |
| Companion-Consumer Resource Integration in Healthcare Value Co-creation: A Qualitative Study in Context to Metabolic Bone Diseases. S Saxena 12th SERVSIG - Reconnect, Rejuvenate, Reshape Conference 2022 (proceeding …, 2022 | | 2022 |
| Exploring the Antecedents of Value Co-Creation through a Systematic Review: Proposed Framework and Future Research Directions. S Saxena, . Amritesh IIM Kozhikode: 4th International Conference on Marketing, Technology, and …, 2021 | | 2021 |
| Resource misintegration: A multi-level perspective in healthcare service ecosystem S Saxena., Amritesh Academy of Marketing Conference 2021: Reframing Marketing Priorities, p 90, 2021 | | 2021 |
| 30 What imbibes trust in chatbot users? A multidimensional view in context to healthcare services during pandemic S Saxena, A Ahmed, Amritesh BMJ Open 11 (Suppl 1), 2021 | | 2021 |
| Consumer Vulnerability to Resilience: Resource Integration By Covid-19 Survivors in India S Saxena, A Amritesh ACR North American Advances, 2021 | | 2021 |
| Conceptualizing Value Co-Creation in Medical Tourism and Proposing Antecedents using Psychosocial Perspective. S Saxena, . Amritesh THE INC conference (Netherlands): Revisiting Value Co-creation and Co …, 2020 | | 2020 |
| Revisiting the Intellectual core of Value co-creation: A Bibliometric approach S Saxena, . Amritesh IIM Sirmaur: International Conference on Business interventions for …, 2020 | | 2020 |
| Direct to Consumer Advertising For Prescription Drugs & Urgent Call for Consumer Protection: A Critical Review S Saxena Multi-Disciplinary Approach towards Sustainable Development 1, 346-357, 2020 | | 2020 |
| Exploring Value Co-creation Research Using Co-citation analysis: Review of Last 15 years S Saxena, . Amritesh 7th Pan IIM World conference: Public policy and management: Emerging issues …, 2019 | | 2019 |
| Understanding Consumption of Make in India Ayurvedic OTC Drugs – a Way Towards Swastha Bharat S Saxena. INDIA INTERNATIONAL SCIENCE FESTIVAL 7-11 NATIONAL PHYSICAL LABORATORY NEW …, 2016 | | 2016 |
| Road Map to Pharmaceutical Packaging: Transition from Eco-Destructive to Eco-Friendly Packaging S Saxena., M Pant., V Singh. Young scientist Conclave IISF 2016 (India International Science Festival, 7 …, 2016 | | 2016 |
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