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SUMIT SAXENA
Title
Cited by
Cited by
Year
Are they really green: flipping the second side of green marketing coin-a critical analysis using selected cases
S Saxena
Amity Global Business Review 10 (4), 110-113, 2015
252015
(Book Chapter) Evolving uncertainty in healthcare service interactions during COVID-19: Artificial Intelligence-a threat or support to value cocreation?
S Saxena
Cyber-Physical Systems, 93-116, 2022
7*2022
(Scopus Q3) Consumer value preferences in healthcare: Insights for value-centred management
S Saxena, Amritesh, SC Misra
Journal of Creating Value 7 (2), 219-231, 2021
42021
(Scopus Q1/ ABDC C) A multi-method bibliometric review of value co-creation research
S Saxena, SC Mishra, B Mukerji
Management Research Review, 2023
2*2023
Conceptual paper on study of fmcg & pharmaceutical market: Identifying the differences and similarities
S Saxena, S Parmar
International Journal of Business and Management Invention 6 (3), 29-31, 2019
22019
(Book Chapter) Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes
S Saxena, Amritesh
Emerging Ecosystem-Centric Business Models for Sustainable Value Creation, 22-52, 2022
1*2022
IMPULSE BUYING IN CASE OF ONLINE SHOPPING–EXPLORING THE UNDERLYING REASONS
M SINGHAL, S RAJPUT, S SAXENA
Innoserve, 2015
12015
(Book Chapter) Social resources and resilient workforce: A qualitative exploration of psycho-social factors in resilient health system
S Saxena
Managing and Strategising Global Business in Crisis, 157-174, 2023
2023
Value Co-creation by Healthcare consumers: Understanding Resource Dynamics in Special Context of Bottom of pyramid.
S Saxena
12th SERVSIG - Reconnect, Rejuvenate, Reshape Conference 2022 (proceeding …, 2022
2022
Companion-Consumer Resource Integration in Healthcare Value Co-creation: A Qualitative Study in Context to Metabolic Bone Diseases.
S Saxena
12th SERVSIG - Reconnect, Rejuvenate, Reshape Conference 2022 (proceeding …, 2022
2022
Exploring the Antecedents of Value Co-Creation through a Systematic Review: Proposed Framework and Future Research Directions.
S Saxena, . Amritesh
IIM Kozhikode: 4th International Conference on Marketing, Technology, and …, 2021
2021
Resource misintegration: A multi-level perspective in healthcare service ecosystem
S Saxena., Amritesh
Academy of Marketing Conference 2021: Reframing Marketing Priorities, p 90, 2021
2021
30 What imbibes trust in chatbot users? A multidimensional view in context to healthcare services during pandemic
S Saxena, A Ahmed, Amritesh
BMJ Open 11 (Suppl 1), 2021
2021
Consumer Vulnerability to Resilience: Resource Integration By Covid-19 Survivors in India
S Saxena, A Amritesh
ACR North American Advances, 2021
2021
Conceptualizing Value Co-Creation in Medical Tourism and Proposing Antecedents using Psychosocial Perspective.
S Saxena, . Amritesh
THE INC conference (Netherlands): Revisiting Value Co-creation and Co …, 2020
2020
Revisiting the Intellectual core of Value co-creation: A Bibliometric approach
S Saxena, . Amritesh
IIM Sirmaur: International Conference on Business interventions for …, 2020
2020
Direct to Consumer Advertising For Prescription Drugs & Urgent Call for Consumer Protection: A Critical Review
S Saxena
Multi-Disciplinary Approach towards Sustainable Development 1, 346-357, 2020
2020
Exploring Value Co-creation Research Using Co-citation analysis: Review of Last 15 years
S Saxena, . Amritesh
7th Pan IIM World conference: Public policy and management: Emerging issues …, 2019
2019
Understanding Consumption of Make in India Ayurvedic OTC Drugs – a Way Towards Swastha Bharat
S Saxena.
INDIA INTERNATIONAL SCIENCE FESTIVAL 7-11 NATIONAL PHYSICAL LABORATORY NEW …, 2016
2016
Road Map to Pharmaceutical Packaging: Transition from Eco-Destructive to Eco-Friendly Packaging
S Saxena., M Pant., V Singh.
Young scientist Conclave IISF 2016 (India International Science Festival, 7 …, 2016
2016
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