| Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective P Chaudhary, A Singh, S Sharma Young Consumers 23 (2), 304-320, 2022 | 22 | 2022 |
| Book - Retail marketing in the modern age (ISBN – 978-93-515-0869-4) P Chaudhary SAGE Publishing (https://us.sagepub.com/en-us/nam/selling-and-negotiation …, 2016 | 20* | 2016 |
| Visual merchandising in retailing: Influencing consumer buying behavior towards apparels with special reference to Pune city in India PV Chaudhary, RA Jadhav International Journal of Marketing and Technology 4 (5), 74-94, 2014 | 12 | 2014 |
| Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory P Chaudhary, S Sharma Indian Journal of Marketing (IJM) - Indexed in ABDC and Scopus 52 (6), 8-23, 2022 | 5 | 2022 |
| Online Influencer Marketing–An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement P Chaudhary Management Dynamics 22 (1), 36-42, 2022 | 5 | 2022 |
| Case Study - Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery P Chaudhary Journal Of Brand Strategy 10 (3), 243-258, 2022 | 5* | 2022 |
| Case Study - TOROOTS: Marketing and Promoting the Experiential Travel and Tourism PD Prashant Chaudhary, Shailesh Pandey Management Dynamics (ISSN: 0972-5067) 21 (2), 29-41, 2021 | 5* | 2021 |
| Experiential tourism–role and application of micro-targeting in enhancing customer experience, engagement and loyalty P Chaudhary, P Kiran, N Kate, S Pandey Journal of Information and Optimization Sciences 43 (6), 1463-1473, 2022 | 4 | 2022 |
| Book - Selling and Negotiation Skills- A Pragmatic Approach (ISBN – 978-93-532-8212-7) P Chaudhary SAGE Publishing (https://us.sagepub.com/en-us/nam/selling-and-negotiation …, 2019 | 2* | 2019 |
| The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India P Chaudhary, N Kate Business Strategy & Development 6 (4), 843-858, 2023 | 1 | 2023 |
| Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective P Chaudhary, P Kiran, S Shimpi JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 16 (8), 92-105, 2022 | 1 | 2022 |
| 7-“P” s of Private Label Brands Exploring retailer's perspectives to understand the impact of Privet Label Brands on retailer's perceived bargaining power and consumer's … PV Chaudhary International Journal in Management & Social Science 3 (2), 1-11, 2015 | 1 | 2015 |
| Up‐Skilling in Fashion Retail P Chaudhary, N Raut, H Patil, N Kate Transforming Education with Virtual Reality, 323-336, 2024 | | 2024 |
| Application of Virtual Reality for Education R Dikkatwar, N Kate, SK Gonela, P Chaudhary Transforming Education with Virtual Reality, 283-309, 2024 | | 2024 |
| 5 Understanding N Raut, P Chaudhary, H Patil, P Kiran Handbook of Artificial Intelligence Applications for Industrial …, 2024 | | 2024 |
| Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India: Through the Lens of Theory of Planned Behavior N Kate, P Chaudhary, M More Indian Journal of Marketing 54 (1), 44-62, 2024 | | 2024 |
| Air India-Vistara merger–maneuvering “Vihaan. AI” through the turbulence P Chaudhary Emerald Emerging Markets Case Studies 13 (4), 1-25, 2023 | | 2023 |
| Antecedents to The Creation of Effective and Disruptive Business Models for Start-Ups by Leveraging Metaverse – An Interpretive Structural Modelling Approach DAD Dr. Jayanta Chakraborti, Dr. Prashant Chaudhary Journal of Content, Community & Communication (JCCC) ISSN: 2395-7514 (Print …, 2023 | | 2023 |
| Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective SS Prashant Chaudhary, Archana Singh Young Consumers (Emerald Publishing Limited), https://doi.org/10.1108/YC-05 …, 2021 | | 2021 |
| Case Study - ToRoots Explorers: Branding Experiential Tourism in the Digital Age SP Prashant Chaudhary ET Cases (The Case Centre), Case Code- DM-1-0022; DM-1-0022A, 2021 | | 2021 |
Dr. Nilesh Kate- Associate ProfessorPune Institute of Business Management (PIBM)-Savitribai Phule Pune UniversityVerified email at pibm.in
