| Mit şi publicitate M Moraru, M Coman Nemira, 2009 | 49 | 2009 |
| Patriotism in Romanian advertising–A means to recover national identity M Moraru Revista Română de Comunicare şi Relaţii Publice 15 (1), 143-160, 2013 | 10 | 2013 |
| Povestile publicitare. De la inspiratie la strategie M Moraru Tritonic, 2015 | 8 | 2015 |
| Reshaping American Identity through Advertising. Standardization vs. Localization M Moraru Journal for the Study of Religions and Ideologies 12 (35), 39-62, 2013 | 8 | 2013 |
| The narrating instances in advertising stories M Moraru Journal of Media Research-Revista de Studii Media 4 (09), 52-70, 2011 | 7 | 2011 |
| Media in Process: Transformation and Democratic Transition SF Krishna-Hensel Taylor & Francis, 2016 | 6 | 2016 |
| Professionals’ view on nowadays creativity in online advertising M Moraru Journal of Media Research-Revista de Studii Media 10 (28), 37-51, 2017 | 4 | 2017 |
| Archetypes and myths: The hidden power of advertising storytelling M Moraru Not Ever Absent: Storytelling in Arts, Culture and Identity Formation, 195-203, 2015 | 4 | 2015 |
| Identity and Intercultural Communication N Corbu, D Popescu-Jourdy, T Vlad Cambridge Scholars Publishing, 2014 | 4 | 2014 |
| Romania AC Micu, M Moraru Advertising Education Around the World, 249-271, 2014 | 4* | 2014 |
| Strategies of Drinking Beer from Traditional to Experiential Marketing-Bergenbier Case Study M Moraru Journal of Knowledge Management, Economics and Information Technology 4 (1 …, 2014 | 3 | 2014 |
| Advertising and Post-Decembrist Popular Culture in Romania. M Moraru Romanian Journal of Journalism & Communication/Revista Romana de Jurnalism …, 2010 | 3 | 2010 |
| Empatía digital en la educación en línea: Un estudio comparativo entre Portugal y Rumanía A Duarte, R Surugiu, M Moraru, V Marinescu Comunicar: Revista científica iberoamericana de comunicación y educación …, 2023 | 2 | 2023 |
| Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising. P Springer, M Moraru Styles of Communication 7 (1), 2015 | 2 | 2015 |
| Transition from communism to democracy in Romanian advertising M Moraru | 2 | 2015 |
| Appealing to Romanian Consumers During Christmas Campaigns by Means of Religious and Traditional Aspects M Moraru Procedia-Social and Behavioral Sciences 81, 490-494, 2013 | 2 | 2013 |
| Globalization vs. Localization in Advertising and Communication Campaigns M Moraru Media, Public Communication and Globalization, 85-95, 2013 | 2* | 2013 |
| Commercial Perception of Global and Local Brands on the Romanian Market M Moraru Journal of Media Research-Revista de Studii Media 6 (17), 3-15, 2013 | 2* | 2013 |
| Aspects of Homogeneity and Heterogeneity in Beer Commercials: A Comparative Approach between Global and Local Advertising M Moraru Styles of Communication 3 (1), 2012 | 2 | 2012 |
| The “positioning” concept and the fight between two well known brands Coca-Cola and Pepsi M Moraru Journal of Media Research-Revista de Studii Media 3 (07), 47-62, 2010 | 2 | 2010 |
Romina SurugiuUniversity of Bucharest, Faculty of Journalism and Communication StudiesAdresă de e-mail confirmată pe fjsc.ro
